We work with outstanding client partners. Here’s a taste of who we’ve teamed up with.
Why Empathy Matters More than Ever in an AI-Enabled, Multitasking Culture
Greenbook recently published a new article from AMC Global authored by Emily Trentacosta and Ashley D’Annunzio. The piece examines how empathy, attention, and human connection shape consumer decision-making in an increasingly AI-driven world, and why these factors deserve a renewed focus in today’s insights practice.
Why Incentivized Reviews Weaken Trust
AMC’s Ken Roshkoff writes for Total Retail about why incentivized reviews weaken consumer trust. He highlights how verified purchase feedback is more credible than compensated reviews and explains why brands must prioritize authenticity over volume to drive real influence and success in today’s skeptical market.
Capture insights from real consumers in real markets at every stage of your product launch cycle with AMC Global’s innovative, patented suite of tools. We’ve taken decades of market research expertise and poured them into proprietary solutions, such as our PFU (Purchaser Follow-Up), to ensure deep understanding of purchaser and shopper perspectives. Thoughtful AI enhances our insights—without replacing human expertise, accelerating better launch decisions. As your true strategic partner, we uncover the consumer insights you need.
Whether your product and/or brand is new to market or well established, our market research and consumer insights expertise spans the full product lifecycle helping you develop, launch and grow successful products in markets across the globe.
Our creative approach to problem-solving has enabled us to develop and earn patents on a number of innovative market research solutions.
of new product launches tracked via ResponseCash® PFU™
in which we've conducted research
