We believe consumers should be the driving force behind growth and innovation.

AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies.
Our Research Solutions

We believe consumers should be the driving force behind growth and innovation.

AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies.
Our Research Solutions

We work with outstanding client partners. Here’s a taste of who we’ve teamed up with.

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"I have used AMC at different companies, and they always delight and add value—whether it is scoping the project, methodology, ensuring field quality, optimizing surveys, analytics, or business recommendations. They ramp up quickly, have great client service, and are a go-to, stellar partner."
Reckitt BenckiserA Evans - Director, Consumer Insights & Analytics
"I've been impressed time and time again with AMC's ability to guide clients through the most challenging part of a product's lifecycle - launch. The team is exceptionally creative and solutions focused, ensuring major product wins in the marketplace."
ScaleHouseKristin Luck - Founder/Managing Partner
"From their proprietary research tools to their thought leadership to their collaborative approach, AMC has helped set up Drinkworks for a successful product launch. Their reporting is second to none, and helps me look flawless when I share insights with my leadership team. Moving forward, I wouldn’t even think of looking for a different research partner."
Drinkworks™ An ABInBev & Keurig Joint VentureJessica Bolger - Director, Consumer Insights
"Why do I keep coming back to AMC? Because their work is top notch; they are flexible; they add value to every project; they never nickel-and-dime me; they challenge me; and they are just great, fun people with which to work. They also never stop thinking and digging."
US Consumer Healthcare CompanyDirector Consumer Insights
"For truly innovative thinking, superior design and analysis, passion and the best value-added partner in the business, look no further than AMC Global. They never fail to surprise, delight, and over deliver. In a word, they are simply the BEST!"
Leading Global Beverage BrandManager
"When you have a great team – you are capable of delivering extraordinary results – and this team is extraordinary."
Global Health and Beauty BrandManager
"..they invested the time to get a deep understanding of my category, my internal client’s issues and peculiarities, and my needs and expectations as a client."
Global Baby Category ManufacturerAssociate Director of US Insights
“The perfect partners on any kind of research.”
Fortune 500 Personal Care BrandGlobal Manager
"AMC did an exceptionally detailed analysis of the data & created a very professional & aesthetic presentation that I could immediately share with my team."
Leading Personal Care BrandNA Regional Manager
"...were always responsive, professional and fun to work with."
International Specialty Pharma CompanyAVP Corporate Development

AMC Global in the News

ROI for Home Page

Capturing consumer insights: FMCG product sampling and event marketing

Our CEO & President Ken Roshkoff writes for Quirk’s Magazine about how the FMCG space can leverage consumer research at product sampling events to achieve the greatest ROI for often significant investment.

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Embracing the Ozempic Boom: How Food and Beverage Companies Need to Adapt

AMC’s Shira Horn writes for Progressive Grocer about how weight loss drugs like Ozempic, Wegovy and Mounjaro are affecting grocery sales and food choices, She also discusses how can brands keep up!

Develop, launch and grow successful products.

Capture insights from real consumers in real markets at every stage of your product launch cycle with AMC Global’s innovative, patented suite of tools. We’ve taken decades of market research expertise and poured them into proprietary solutions, such as our PFU (Purchaser Follow-Up), to ensure deep understanding of purchaser and shopper perspectives. As your true strategic partner, we uncover the consumer insights you need.
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Where are you on your product launch Journey?

Whether your product and/or brand is new to market or well established, our market research and consumer insights expertise spans the full product lifecycle helping you develop, launch and grow successful products in markets across the globe.

Our creative approach to problem-solving has enabled us to develop and earn patents on a number of innovative market research solutions.

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Pre-Launch

Foundational market research

Awareness & usage studies, Consumer segmentation, Drivers & barriers research and more!

PackPulseTM Visual Identity System (VIS) Testing

Optimize brand and packaging designs to engage consumers

Discovery research and development

Identify white space for opportunities and innovative

ProductPulseTM for new product launches

Market research methods and analytics for each stage of product development

MessageFilterTM

Consumer insights surrounding concept, product, positioning & communication optimization

Launch

ResponseCash® PFUTM (Purchaser Follow-Up)

Consumer insights during product launch with a test and learn model

SampleTrakTM product sampling & event marketing

Evaluate the impact, effectiveness and ROI of your product sampling and event marketing programs

First-Moment MobileTM instant consumer insights

In-the-moment, in-store and at-shelf market research with real shoppers

LaunchCastTM launch tracking

Volumetric forecasting within the first weeks of launch, based upon data captured from actual purchasers.

Post-Launch

Launch and Learn Communities

Insight communities provide longitudinal feedback throughout the product lifecycle

Shopper Research

Path-to-purchase market research, shop-alongs, and diaries for consumer insights

FirstLookTM directed shop research

Uncover insights immediately following your new product launch

Brand Health Tracking

Monitor brand health, measure consumer awareness and usage growth, and predict behavior

QUALITATIVE SOLUTIONS

Fast Facts

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Years providing custom research solutions
Thousands

of new product launches tracked via ResponseCash® PFU™

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Purchasers in our normative database
40+ Countries
& 6 Continents

in which we've conducted research

Let’s chat!

Connect with one of our senior leaders to keep the dialogue going.
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Learn More About our Market Research Solutions

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Pre-Launch
Launch
Post-Launch
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