We believe consumers should be the driving force behind growth and innovation.

AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies.

We believe consumers should be the driving force behind growth and innovation.

AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies.

We work with outstanding client partners. Here’s a taste of who we’ve teamed up with.

AMC Global in the News

Why Empathy Matters More than Ever in an AI-Enabled, Multitasking Culture

Greenbook recently published a new article from AMC Global authored by Emily Trentacosta and Ashley D’Annunzio. The piece examines how empathy, attention, and human connection shape consumer decision-making in an increasingly AI-driven world, and why these factors deserve a renewed focus in today’s insights practice.

The Power of Verified Reviews in Shaping Buying Decisions and Building Brand Trust

AMC’s Ken Roshkoff writes for the American Marketing Association’s Marketing News about how verified reviews from genuine buyers build trust, influence confident purchasing decisions, and strengthen long-term brand loyalty and growth.

Develop, launch and grow successful products.

Capture insights from real consumers in real markets at every stage of your product launch cycle with AMC Global’s innovative, patented suite of tools. We’ve taken decades of market research expertise and poured them into proprietary solutions, such as our PFU (Purchaser Follow-Up), to ensure deep understanding of purchaser and shopper perspectives. Thoughtful AI enhances our insights—without replacing human expertise, accelerating better launch decisions. As your true strategic partner, we uncover the consumer insights you need.

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Where are you on your product launch Journey?

Whether your product and/or brand is new to market or well established, our market research and consumer insights expertise spans the full product lifecycle helping you develop, launch and grow successful products in markets across the globe.

Our creative approach to problem-solving has enabled us to develop and earn patents on a number of innovative market research solutions.

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Fast Facts

Years providing custom research solutions
0 +
Thousands

of new product launches tracked via ResponseCash® PFU™

Purchasers in our normative database
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40+ Countries
& 6 Continents

in which we've conducted research

Let’s chat!

Connect with one of our senior leaders to keep the dialogue going.
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