Whitespace Opportunity Planning

Identifying, developing and launching the RIGHT products and services is a critical component of successful organizational growth and consistent market success.

The Importance of Product Planning

Research & Development teams can optimize their product planning when the right whitespace opportunities are identified. Our expertise in the innovation journey is multifold, and we love guiding clients to the “next big thing.”

  • Identify potential gaps within the category
  • Determine the size of new category opportunities
  • Understand critical pain points or Jobs to be Done and how can they be addressed to uncover new opportunities
  • Establish how consumers organize and conceptualize products in the category
  • Find out how consumers engage with a new offering in real-life settings, and what needs to be improved
  • Co-create new ideas or concepts together with consumers
  • Quickly iterate and optimize new ideas or concepts
  • Understand which targets are most aligned with new ideas
  • Mitigate risk by understanding how potential launches could cannibalize share or generate incremental interest

Benefits of Product Planning

Innovation Success

By working with current or prospective users and stakeholders, you can ensure that innovations are backed by the voice of the consumer as well as internal teams.

Implementation Speed

Through the right product planning, you can gain internal alignment which supports speed of implementation after the initial market research phases.

Reach Consumers

By vetting and optimizing new ideas with the right consumer targets, you and your product innovations can move forward with confidence.

Product Planning Process

  • Whitespace opportunity mapping
  • Co-creation/Design thinking groups
  • Choice modeling
  • Rapid refinement of concepts
  • A&U/Segmentation
  • MessageFilter
  • Insights workshops and activation sessions
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