At AMC Global, we know that understanding the full potential of a new product launch doesn’t stop once the product hits the shelf.
Our Launch & Learn Communities allow you to engage with actual purchasers of your products, immediately following launch – for months (or years!) after purchase – providing a continuous feedback loop and sounding board for future innovation.
We leverage a variety of different activities to ensure members (i.e., your customers) stay engaged and excited to share their continuous feedback.
New product innovation and unique offerings are the name of the game to stay relevant and get noticed at-shelf in the seasonal confectionary world.
A global manufacturer of confectionary products was looking for an ongoing solution for obtaining feedback from actual purchasers on new concept ideas and product innovations, before bringing them to market within the seasonal space.
Our Launch & Learn Community has allowed us to co-create and test new product innovations from ideation through launch.
Multiple successful seasonal product launches and innovative marketing strategies can be directly attributed to the feedback garnered from the community. And while successful product launches are always the goal, community learnings have also saved our client from investing millions on potential product and marketing disasters.
