New product introductions are critical to organizational success, and companies utilize significant resources to launch new products in the marketplace. They need robust methods, enhanced insights, and prescriptive actions to make better business decisions that lead to the success of a new product.
At each stage of the product development lifecycle, efficient and effective research methods and analytics are employed to generate insights and actions that maximize business decision-making.
Identify Innovation Opportunities
Utilize qualitative and quantitative methods to identify new product opportunities and optimize existing products/processes
Innovate During Every Product Development Touchpoint
Identify, iterate, and refine top-performing products that fit the brand and business
Track In-Market Performance with ResponseCash® PFU™
Measure and identify product variability and track quality control issues
Monitor Performance
Over Time
Assess changes in the product and business landscape and identify risk to franchise
Nestle Purina was interested in reformulating one of its Pet Food products to eliminate artificial coloring and move the brand to an all-natural positioning.
However, there was a concern that the visual appearance of the new formulation could pose risk for the brand, particularly in markets where pet food is sold in bins vs. manufacturer packaging.