ProductPulse™

New product introductions are critical to organizational success, and companies utilize significant resources to launch new products in the marketplace. They need robust methods, enhanced insights, and prescriptive actions to make better business decisions that lead to the success of a new product.

Product Testing, Prototype Testing, and Idea Screening With ProductPulse™

At each stage of the product development lifecycle, efficient and effective research methods and analytics are employed to generate insights and actions that maximize business decision-making.

Discover:

Identify Innovation Opportunities

Utilize qualitative and quantitative methods to identify new product opportunities and optimize existing products/processes

Evolve:

​Innovate During Every Product Development Touchpoint

Identify, iterate, and refine top-performing products that fit the brand and business

Launch:

Track In-Market Performance with ResponseCash® PFU™

Measure and identify product variability and track quality control issues

Grow:

Monitor Performance
Over Time

Assess changes in the product and business landscape and identify risk to franchise

Testing and Screening Techniques

  • ​Traditional Qualitative and Quantitative Methods
  • Taste Tests
  • Eye Tracking
  • Implicit Response Evaluations
  • Prototype Evaluations
  • User Interface Experience
  • In-Home Usage Tests
  • Choice Exercises
  • Max-Diff Scaling
  • Shapley Value TURF analysis
  • Sorting Exercises
  • Concept Highlighter
  • MessageFilter™
  • Normative Database Comparisons
  • And More!!
product pulse testing

Packaging Design Case Study

case product pulse3

Situation & Business Challenge

Nestle Purina was interested in reformulating one of its Pet Food products to eliminate artificial coloring and move the brand to an all-natural positioning.

However, there was a concern that the visual appearance of the new formulation could pose risk for the brand, particularly in markets where pet food is sold in bins vs. manufacturer packaging.

Approach

AMC Global conducted a multi-cell ProductPulse™ study in 3 key LATAM markets to assess the impact of the various formulations on consumer appeal, purchase intent and impressions of the brand on key attributes. Product diagnostics and penalty analysis helped us to understand the “whys” behind differences in performance by formulation.

Business Implication

In the end, the robust quantitative research provided guidance on the formulation that would minimize risk and maximize reward by market and shaped the Nestle Purina product innovation pipeline.