Product Forecasting by

LaunchCAST™

You don’t need to wait 6+ months to know if you’re on target with pre-launch estimates! Get even more out of your ResponseCash PFU™ (Purchaser Follow-Up) program by utilizing our LaunchCAST™ model to forecast year one repeat purchases and overall sales volume, as quickly as just the first few weeks after a new launch.
Product Forecasting by

LaunchCAST™

Get even more out of your ResponseCash PFU™ (Purchaser Follow-Up) program by utilizing our LaunchCAST™ model to forecast year one repeat purchases and overall sales volume, as quickly as just the first few weeks after a new launch.

Is your new product's year one volume forecast on target?

You don’t need to wait 6+ months to know if you’re on target with pre-launch estimates!

Our clients use this solution to:

  • Fine-tune pre-launch forecasting
  • Communicate product successes
  • Develop retailer sell-in stories
  • Enhance consumer communications
  • Learn what modifications can be made to the product itself and its marketing plan to help achieve year one volume goals
  • Determine how the new product is performing vs. similar new products on key metrics (from our vast normative database)
  • Identify areas where product improvement is necessary to maximize sales potential
  • Identify the strengths and weaknesses of the marketing plan in driving purchase

Benefits of LaunchCAST™

The forecast is…

  • Based on attitudinal data from actual, confirmed purchasers
  • Accurate to within +/-9.9%
  • Available in as early as weeks following the launch of a new product
AMC Global LaunchCast Survey

LaunchCast: How do we do it?

1
shopping cart
Consumers buy a product as they normally would (we do NOT want to influence a purchase in any way!)
2
special invitation
When consumers go to use the product or interact with the package, they will find our patented on-pack OR in-pack survey invitation
3
rcash2

The survey invitation incorporates a high-value prepaid cash card to incentivize participation

​The card is only activated upon completion of our entire research program (typically two phases)

4
computer
The surveys include both behavioral and attitudinal questions
  • Our methodologists use the attitudinal data and calibrate that against actual in-market repeat data
  • LaunchCAST™ is not meant to replace pre-launch forecasting, but is a mechanism for fine-tuning the pre-launch forecast based on information from real world purchasers

What You Need To Know About Launching New Products

Our CEO Ken Roshkoff recently wrote for the American Marketing Association on launching new products. In the article, he discusses utilizing the test and learn approach to allow companies to identify strengths and weaknesses of a new product at launch, and this approach can also give insights on pricing and forecasting to help mitigate risk.