Effective and motivating product and brand positioning is critical when trying to stay relevant and ahead of the competition in today’s fast-paced world. Clients everywhere are looking for a way to break through the clutter and gain the attention of their target consumer.
MessageFilter™ is a fully-customizable tool, backed by an expansive normative database, designed to provide differentiation in communication research.
MessageFilter™ has led to a variety of successful initiatives, from innovative concepts, to new positionings, to creative campaigns and more! The program can be implemented at any stage – following qualitative idea generation (i.e., early in the process) or after the development of full concepts.