Enhance your product sampling and event marketing strategies for maximum impact.
Companies often make significant investments in product sampling and event marketing without truly understanding the ROI of these efforts, and how to optimize them. We can help.
Our proprietary SampleTrak™ product sampling program was leveraged to capture insights from patients who received Prevacid 24HR samples during their visit to a physician office. Two phases of research were conducted. Phase 1 took place within 24 hours of the visit / receipt of the product samples. Phase 2 took place after an extended usage period, allowing enough time for patients to make another category purchase.