How can our strategic shopper research solutions help to drive shoppers to shelf, optimize their shopping experience and activate strategies across channels, retailers, and shopper segments?
Our clients leverage these insights to:
Understand and optimize the shopper experience
Affect shopper touchpoints in and outside of the store
Build relationships with retailers
We offer many different solutions in the shopper space, including creative and custom qualitative and quantitative solutions, conducted in-person, online, on mobile, or via virtual methodologies.
When sales in a well-established Nestlé category started to shift online, the team knew they needed to reevaluate their understanding of the path to purchase. The key objectives were to understand the role of online vs. brick & mortar shopping and how much of a role Millennials entering the category contributed to sales trends.
Approach
AMC designed a custom 3-mode program to tackle the objectives:
Mobile – to capture in-the-moment purchase dynamics
Online Bulletin Boards – to dig deep on shoppers’ preferences
Online Quantitative – to gather general attitudes and shopping behavior online vs. in-store
Results were segmented by purchaser age to add deeper insights.
Business Implication
Nestlé learned which brick & mortar retailers are most vulnerable to losses from shifts to e-commerce retailers and which generational cohorts were most favorable toward online shopping (hint – online is not uniquely appealing to Millennials). Armed with these insights, Nestlé customized in-store messages to best communicate the benefits of brick & mortar shopping and implemented tactics to maintain relevance among buyers at each retailer.
