Our Market Research Solutions

Whether your product and/or brand is new to market or well established, our market research and consumer insights expertise spans the full product lifecycle helping you develop, launch and grow successful products in markets across the globe.

Our creative approach to problem-solving has enabled us to develop and earn patents on a number of innovative market research solutions.

Pre-Launch

Foundational market research

Awareness & usage studies, Consumer segmentation, Drivers & barriers research and more!

PackPulse^TM Visual Identity System (VIS) Testing

Optimize brand and packaging designs to engage consumers

Discovery research and development

Identify white space for opportunities and innovative

ProductPulse^TM for new product launches

Market research methods and analytics for each stage of product development

MessageFilter^TM

Consumer insights surrounding concept, product, positioning & communication optimization

Launch

ResponseCash^® PFU^TM (Purchaser Follow-Up)

Consumer insights during product launch with a test and learn model

SampleTrak^TM product sampling & event marketing

Evaluate the impact, effectiveness and ROI of your product sampling and event marketing programs

First-Moment Mobile^TM instant consumer insights

In-the-moment, in-store and at-shelf market research with real shoppers

LaunchCast^TM launch tracking

Volumetric forecasting within the first weeks of launch, based upon data captured from actual purchasers.

Post-Launch

Launch and Learn Communities

Insight communities provide longitudinal feedback throughout the product lifecycle

Shopper Research

Path-to-purchase market research, shop-alongs, and diaries for consumer insights

FirstLook^TM directed shop research

Uncover insights immediately following your new product launch

Brand Health Tracking

Monitor brand health, measure consumer awareness and usage growth, and predict behavior