First impressions make a difference! Whether it’s a new product trying to win its way into carts or an existing brand undergoing a redesign, the visual impact of your brand is essential to success.
Innovate
Ideation sessions to brainstorm where to go with your new pack and develop prototype ideas.
Take Inventory
Store audits focused on learning category and adjacent categories – what will stand out? Account for display characteristics during pack development.
Observe and Shop
Store ethnographies and shop-a-longs with questions and missions focused on understanding features critical for the new pack.
Feature Funnel
Choice based conjoint to narrow down pack features and build complete designs for further testing.
In-Person Screen
Dig deep on a handful of prototypes. Research structural alternatives.
Online Screen
Efficiently screen a wide array of prototypes.
Optimize
Deep dive on 2-3 final designs in a competitive context. Identify most promising design and make it a winner with prescriptive optimization.
Validate
Approve for launch!
In-Market Pilot
Assess the success of the launch and identify last minute refinements by talking to actual purchasers of your new pack (AMC’s ResponseCash® PFU™ and In-the-Moment Mobile research).
As part of a brand refresh, Nasacort wanted to update their packaging. This new design needed to positively impact shelf standout, purchase choice, and appeal across a wide range of allergy sufferers. Further, there was a need to understand the true business impact of this refreshed pack.
Results from this research were also going to be used to strengthen the brand’s position with retailers.
We utilized our PackPulse™ solution to provide an end-to-end framework for Nasacort. Multiple waves of research were conducted to screen initial designs, optimize the leading design, and validate the final design in a competitive context. Each wave built on prior learnings to ensure Nasacort ended up with the best package on shelves.
Product packaging plays a key role in food safety—preventing contamination, ensuring freshness, prolonging shelf stability, reducing food waste and contributing to overall sustainability. How can brands meet those safety requirements—yet also meet consumer expectations for packaging sustainability? PackPulse™ can help.
Learn about standing out on the digital shelf, creating claims for online product display, getting creative online, adjusting physical packaging for products sold online and staying true to your brand. In this tip sheet, learn about using the right market research approaches to create packaging that works for ecommerce.