​PackPulse™

Packaging Design, and Visual Branding with PackPulse
Our PackPulse™ Visual Identity System testing assesses the visual product story through a combination of System 1 and System 2 solutions to provide clear, concise, and action-oriented prescriptive optimizations – helping ensure your brand or pack design is recognizable, relatable, and fulfilling its role.

Packaging Design for your Brand's Success

First impressions make a difference! Whether it’s a new product trying to win its way into carts or an existing brand undergoing a redesign, the visual impact of your brand is essential to success.

  • Define a brand identity that connects with consumers
  • Streamline the consumer journey through visual elements
  • Select and optimize logos, packaging, merchandise, etc. for global brand positioning
  • Prioritize on-pack communication components
  • Launch new brands
  • Relaunch or reposition a brand or product
  • Launch a line or category extension
  • Pinpoint elements driving consumer motivation
  • Establish benefits and imagery associated with the visual branding

Packaging Research and Testing

We leave no stone unturned in our assessments – you’ll know the answers to your whys and what to do next! We’ll customize a research plan that is best for you, considering the following stages:

The Virtual Shopping Experience

Virtual Shelves

2D online options to interactive, 3D life-size designs in-person.

Virtual Shopping Environments

Simulated shopping experiences, used to capture the unscripted consumer journey.
We also understand the importance of combining System 1 and System 2 learnings for richer, comprehensive insights, using specific techniques, such as:
Eye Tracking and Package Highlighters
shelf

PackPulse™ Case Study

nasacort

Situation & Business Challenge

As part of a brand refresh, Nasacort wanted to update their packaging. This new design needed to positively impact shelf standout, purchase choice, and appeal across a wide range of allergy sufferers. Further, there was a need to understand the true business impact of this refreshed pack.

Results from this research were also going to be used to strengthen the brand’s position with retailers.

Approach

We utilized our PackPulse™ solution to provide an end-to-end framework for Nasacort. Multiple waves of research were conducted to screen initial designs, optimize the leading design, and validate the final design in a competitive context. Each wave built on prior learnings to ensure Nasacort ended up with the best package on shelves.

Business Implication

Findings from our program provided Nasacort with an optimized design that was more successful in -store, bolstered consumer appeal, and earned accolades in the industry. “AMC Global utilized the latest behavioral science research techniques using digital shop shelves and latent response time measurement to understand shelf standout.”

Meeting Consumer Demands with Pack Design

Product packaging plays a key role in food safety—preventing contamination, ensuring freshness, prolonging shelf stability, reducing food waste and contributing to overall sustainability. How can brands meet those safety requirements—yet also meet consumer expectations for packaging sustainability? PackPulse™ can help.

Pack Design Adjustments for Online Shopper

Learn about standing out on the digital shelf, creating claims for online product display, getting creative online, adjusting physical packaging for products sold online and staying true to your brand. In this tip sheet, learn about using the right market research approaches to create packaging that works for ecommerce.