Growing a brand means discovering insights about your market landscape and your consumers – where they’ve been and where they’re headed. Your business is unique, and your foundational research should be too!
At AMC Global, we approach each challenge with a customized research design, providing the answers that will help to develop, and ultimately grow, your brand.
AMC designed a large-scale foundational research program that included a broad, yet deep, look at current category dynamics and rich profiling of itch sufferers.
Analysis at the category level revealed unmet needs and white space opportunities for new product innovation, along with identifying key consumer segments to target.