Foundational Research

Foundational Research: To gain a solid understanding of your market landscape and target consumers

Foundational Research can be used to optimize your new product launch strategies

Growing a brand means discovering insights about your market landscape and your consumers – where they’ve been and where they’re headed. Your business is unique, and your foundational research should be too!

At AMC Global, we approach each challenge with a customized research design, providing the answers that will help to develop, and ultimately grow, your brand.

Our Foundational Research Solutions

  • Awareness & usage studies
  • Consumer segmentation
  • Drivers & barriers research
  • And more!

Cortizone•10 Foundational Research

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Situation & Business Challenge

Cortizone 10 recognized a need to better understand the competitive landscape in terms of awareness, usage, and product perceptions – both branded and private label. Beyond purchase drivers and barriers, the team needed to identify opportunities for growth – either by investing in strategic innovation or by targeting high-potential consumer segments.

Approach

AMC designed a large-scale foundational research program that included a broad, yet deep, look at current category dynamics and rich profiling of itch sufferers.

Analysis at the category level revealed unmet needs and white space opportunities for new product innovation, along with identifying key consumer segments to target.

Business Implication

Our robust overview of the current category afforded our client the means to develop a strategy to leverage owned brand equities and better fend off competitive threats. Further, with a new understanding of the consumer, the team created targeted marketing plans to reach high-profile consumer segments with impactful messages, customized to their specific needs. The growth potential for the brand is better than ever.