Library

White Paper

A Cheese Revolution: Unveiling the Appetite for a New Kind of Mozzarella Among Pizza Lovers

Get the report about our in-depth consumer study with New Culture

This innovative consumer study, conducted by AMC Global in partnership with New Culture, deeply explored consumer preferences around cheese and pizza. The results found that consumers are ready for the next chapter in pizza’s storied history as they are eager for a craveable, sustainable, dairy mozzarella that isn’t made from animal milk. But the insights were made to go much farther than that! Get the report.

White Paper

New Laws, New Labels

Find out how to navigate labeling regulations with the right strategy

Get this white paper to learn a few overarching principles for labeling success—like how you can embrace authenticity and transparency in label design and claims by understanding your consumers through the right market research approaches. Packaged food and beverage brands need to prepare and approach on-label communications the right way!

White Paper

Dressing for the Party

The Ultimate Guide to brand packaging in an omnichannel environment

Find out how your product’s brand category affects packaging decisions in a convenience driven environment, and why you need to put consumer demands first as you future-proof your designs. Get our white paper to understand the importance of packaging sustainability, uncover advice on packaging elements, and discover a step-by-step way to approach packaging.

White Paper

Americans are saying “Cheers” more often

Consumer research data dives into emerging habits for alcoholic beverage consumption

In our ongoing consumer behavior study, we found that consumption of alcoholic beverages has shifted and is changing. In this white paper, we explore expanding beverage menus for at-home consumption; the future of CBD-infused, spiked, nitro and other newer-to-market beverages; packaging and sustainability trends; and market predictions.

White Paper

To Drink…or to drink differently

How the adult beverage marketplace is expanding, and how market research can help your brand keep up.

Americans are becoming more health-conscious and choosing what they perceive to be healthier options in food and beverage—including reducing alcohol intake. Choice and awareness is growing among consumers for alternative beverages like non-alcoholic, low-alcoholic and functional benefit wellness beverages. 

White Paper

How Your Brand’s Sustainable Practices Are Impacting Shopper Behavior

Navigating the complexities of sustainability, brands and consumers

Consumers are looking at the brands they buy, and how those brands are employing sustainability practices. To discover if a shift in manufacturing, sourcing, packaging or other environmentally responsible business practices will impact your brand in a positive way, you must employ the RIGHT market research approaches to truly understand human behavior.

Articles

Navigating Gen Z Research: Strategies and Considerations

By Emily Trentacosta, Vice President of Strategy & Insights

To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort. Gen Z is inspiring us to adopt new market research approaches.

Articles

Opinion: Navigating plant-based scepticism

By Shira Horn, Executive Vice President

In recent years, plant-based foods have gained tremendous popularity, with an increasing number of consumers adopting a plant-based diet or at least incorporating more plant-based options into their meals. According to Future Market Insights, the global plant-based food market is expected to expand by three times between 2023 and 2033 from $11.3 billion to $35.9 billion.

Articles

Understanding Complex Hispanic Audiences With the Right Marketing Research Approach

By Emily Trentacosta, Vice President Strategy & Insights

Recognizing the diversity of U.S. consumers is a first step in leveraging the opportunities available in expanding beyond “gen pop.” Hispanic audiences represent a real and growing population of consumers and developing marketing, advertising and messaging that speaks to  their unique needs can improve your overall customer portfolio, and if done well, your bottom line.

Articles

Differentiating sustainability messaging in a climate of bad actors

By Miriam Konz, EVP, AMC Global

Greenwashing has eroded consumer trust in sustainability claims and has made it more difficult for brands to communicate their sustainability initiatives – even when they are making legitimate claims. Marketing research can help brands avoid the damage of greenwashing and create messaging and initiatives that resonate and meet consumer demands.

Articles

Strike an ESG Balance that Works for you and your Target Audience

By Miriam Konz, EVP, AMC Global

Which ESG initiatives will have the most impact on brands and their customers? Explore the new research that illustrates the most important factors to consider. When it comes to the qualities today’s consumers consider before making a purchase, a brand’s participation in corporate ESG (‘Environmental, Social and Governance’) initiatives are growing in importance.

Articles

Communicating Sustainability: Reaching Audiences With the Right Message, in the Right Place

By Miriam Konz, EVP, AMC Global

Sustainability is a theme that continues to stay top-of-mind. During the pandemic, the importance of environmental concerns rose and some people had more time to look closely at what they were purchasing and its impact on the environment. Also, with crazy weather patterns around the world, the coverage of climate change has also ramped up consumers’ attention to sustainability.

Articles

Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers

By Lea Ben-Akiva, EVP of Growth & Innovation at AMC Global

When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand through uncharted waters and changing sentiments.

Articles

How Sustainability Initiatives Impact the Beauty and Personal Care Industry

By Lea Ben-Akiva, EVP of Growth & Innovation at AMC Global

For products in the beauty, wellness and personal care industries, we have seen innovation in pack design, product creation and ingredient selection that helps meet the rising consumer concerns around environmental friendliness. We write about our ongoing study and supporting market research approaches for Beauty Packaging magazine.

Articles

Ready-to-drink, low/no alcohol categories on the rise

By Kelly Jasper, EVP of Corporate Strategy & Innovation at AMC Global

Offerings in the ready-to-drink, low/no alcohol space continue to evolve as consumer sentiments around functional ingredients, product wellness attributes, and attitudes toward alcohol shift. We write for Beverage Industry magazine about how this category is transforming at a rapid pace, and how consumer market research can help you keep up.

Articles

A Smarter Packaging Revamp: Listening to Consumers Before you Lose Them

AW360

By Emily Trentacosta, Senior Research Director of Strategy and Insights at AMC Global

Packaging updates are critical to maintaining the relevance of your brand, particularly for legacy brands. In this Advertising Week article we explore how to make a packaging change that balances elevating your brand and attracting new users—as well as tips for maintaining your brand’s loyal customer base.

Articles

Keys to a Successful New Product Launch

By Ken Roshkoff, CEO of AMC Global

While there is no universal blueprint for innovation success, a test and learn approach to product development gives unique opportunities to see brands and products through a new lens. In this article published by the AMA, our CEO explores test-and-learn research approaches for insights about real products from real consumers in real moments.

Articles

Opportunities and Challenges for Brands Under 2020 Labeling Regulations

By AMC Global

By gathering the right insights for packaging changes, brands can mitigate risks and help ensure retention of current consumers. In this Packaging Strategies article, we discuss using the right tools to uncover how your consumer is reacting, thinking and feeling about pack changes, and how these insights can help you make the right decisions.

Articles

Getting Ahead of the Curve with Sustainable Packaging

By Shira Horn, Executive Vice President at AMC Global

In Packaging Strategies, we discuss sustainable packaging from a practical and from a consumer standpoint. Read the article to explore what the priorities are in the marketplace, and what research techniques you can use to determine shelf appeal, consumer communications and merging pack changes with brand promise. 

Articles

5 Tips on Redesigning Packaging for Inclusivity

By AMC Global

In a world calling for social justice and inclusivity, many well-known companies are closely reviewing and changing their brand identities, brands may need to update packaging to be more sensitive to these social issues. We share five design strategies to ensure your brand’s continuity and accurately reflect your core values with Packaging World magazine.

Articles

Thinking of a brand packaging or image change? Ask the consumer before, during and after

By Kelly Jasper, EVP of Corporate Strategy & Innovation at AMC Global

As brands evolve to correspond to social movements, market research is there to help at every step of the way. When making any changes, it is of utmost importance to ask the consumer before, during and after. In this article in Quirks magazine, we discuss how market research approaches can guide packaging or brand changes for success.

Articles

Six Creative Packaging Approaches to Meet Sustainability Goals

By Shira Horn, Executive Vice President at AMC Global

More brands are experimenting with packaging formats and researching packaging approaches to be more sustainable. And consumer perceptions of packaging and sustainability are taking a more central role in decision making. For Packaging Digest, we talk more about how to put consumer needs at the center of packaging decisions.

Articles

Better Segmentation for Better Insights

By Kelly Jasper, EVP of Corporate Strategy & Innovation at AMC Global

In this article published by the AMA, we take you through the steps to build marketing strategies on what matters most to your consumers. When brands want to connect more strongly with their customers to create tailored marketing strategies, one of the first things to do is segment the market. Read the article to learn more about how to do this right!

Articles

Consumers Call on Brands to Find Alternatives to Plastic Packaging

By AMC Global

Consumer demand continues to increase for more sustainable options, recyclability and a reduction of plastic usage in packaging. For BXP, we talk about using the right market research and consumer testing approaches to gain a true understanding of exactly what your audience is seeking when it comes to sustainable packaging.

Articles

No and low alcohol beer is here to stay

By Shira Horn, Executive Vice President at AMC Global

Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, a quickly growing beverage segment. We write about using the right market research approaches to explore consumer preferences, perspectives and behaviors in this article for Beverage Daily

Articles

Contradictory consumer demands: What’s driving sustainability in beverage?

By Ken Roshkoff, CEO of AMC Global

What is really behind the sustainability trend in the beverage category? And how can brands meet what may be contradictory consumer demands? We share data with Quirks from our ongoing consumer behavior study and cover why discovery R&D, product planning and consumer co-creation are so important.

Articles

Form AND function: The reasons behind the functional ingredient beverage trend

By Miriam Konz, SVP of Corporate Strategy & Innovation at AMC Global

To truly leverage the functional ingredient trend, you’ll need a deep understanding of the ‘why’ behind consumer choices. In Beverage Daily we take a look at some of the overarching factors and how to best understand the trends in this area, and what market research needs to be done before making any product changes or communications to consumers.

Case Studies

How a scaled, in-depth consumer insights study helped launch disruptive (& delicious) innovation

Case Study

Read about how New Culture’s collaboration with AMC Global yielded invaluable consumer insights for their innovative mozzarella cheese, informing key aspects such as product development, pizzeria partnerships, and consumer segmentation—paving the way for successful market entry and investor engagement.

Case Studies

Learn, Make, Test: The creation of a successful launch

Case Study

How do you go to market with the preparation needed to ensure success? AMC Global and Drinkworks landed on a lean approach that utilized a “test and learn” model, an approach that provides a unique opportunity to view a product or brand through a new lens.

Case Studies

Case Study: Consumer Reaction to Sustainable Packaging

Case Study

Our CPG client was ultimately interested in understanding if consumers would notice the on-pack sustainability claim, and whether sustainability messaging drove purchase. Further, the study set out to explore consumers’ reaction to the metal package versus the standard package, its delivery on package benefits, and how an emptied metal package was being used. 

Tip Sheets

Going Beyond: The Qualitative Research Roadmap

Curious about the “why” behind what consumers say and do?

By integrating creative and innovative qualitative research solutions, we can uncover a deeper level of understanding of the consumer emotions and aspirations that drive product decisions. Qualitative research can be a valuable tool to engage with consumers at every stage of the product lifecycle. Download the AMC Global Qual Research Roadmap to learn more!

Tip Sheets

Consumers and Sustainability

Consumers and Sustainability: Ways to Innovation and Communication

From preserving water quality to responsible waste management, reducing pollution to clean air, the sustainability practices of companies are changing. Our recent study on corporate ESG (Environmental, Social and Governance) practices uncovered insights about all areas of ESG—including a deep dive into Environmental issues.

Tip Sheets

Rebrand Guide

FIVE THINGS You Need to Know: Before Changing Your Brand to be More Inclusive

When changing or updating your brand’s labeling or packaging, consumer research is key to success. While our tip sheet was created specifically in response to rebranding and package design modifications to eliminate racial bias and be more inclusive—the tips shared here will help any brand update their visual identity to help ensure…

Tip Sheets

Top Five Packaging Design Adjustments

Top Five Packaging Design Adjustments to Consider for the Online Shopper

As brands update or launch new products, the online shopping environment must be strongly considered in packaging design— using insights gathered from market research to make the right changes. We have gathered together the top five packaging considerations for selling online successfully.

Tip Sheets

Online Qual Guide

“FOUR BENEFITS Uncovered During a Year of Disrupted Qualitative Research”

Online qualitative approaches have been part of the market research industry for years, but COVID-19 threw a big curveball at the research industry when it forced planned focus groups to shift online in an instant. While it’s not something the market research industry was anticipating, the process of shifting qual to an online environment had some silver linings.

Tip Sheets

Interview

Taking Empathy Beyond The Research: Using emotional communication to increase profits & enhance lives

Author and speaker Michael Brenner took some time with AMC Global to explore how the real-life experiences explored in his latest book, “Mean People Suck,” can help market researchers— and beyond—use empathy to defeat “mean” in any situation. More emotional communication, from all sides of the workplace equation, increases profits…

Webinars & Podcasts

Understand the Performance of New Product Launches

Our CEO Ken Roshkoff digs into AMC Global’s ResponseCash® PFU program as a robust way to capture insights, both qualitative and quantitative, from the very first purchasers of new products in this interview with Sima Vasa on the Data Gurus podcast titled “Understand the Performance of New Product Launches.”

Webinars & Podcasts

Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them

LIsten to our CEO Ken Roshkoff talk about a wide range of issues and opportunities in the market research industry today during this interview with Jamin Brazil on the Happy Market Research podcast titled “Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them.”

Webinars & Podcasts

Understanding Consumer Behavior in CPG

AMC Global’s Shira Horn joins the InfoTools “Now That’s Significant” market research podcast to discuss the critical role market research plays in helping organizations track and understand consumer behavior, especially in times of crisis. She spoke specifically about market research in the CPG space, and how it contributes to long-term success.

Webinars & Podcasts

Test Launch is the New Black

Want to learn more about launching new products in test markets as a way to skip the stage-gate process and get to market faster in a competitive landscape? Explore this case study webinar that digs into successful applications of market research to product launch.

Webinars & Podcasts

Using Empathy While Communicating in Today’s Increasingly Virtual World

Market researchers, brands and beyond can use empathy to support success with co-workers and clients as we use more emotional communication to enhance our lives, professionally and personally, during this pandemic and beyond.

Webinars & Podcasts

Sampling Success Bootcamp: Unpacking Sampling Impact with Consumer Insights

Did you miss our recent webinar on our SampleTrak™ approach? “Sampling Success Bootcamp: Unpacking Sampling Impact with Consumer Insights” shares our secrets for successful sampling, including strategies on how to evaluate and optimize your approach.

Blog

AMC Global Blog

Read more here about trends in the market research industry and the industries we serve, and take some deep dives into hot topics affecting companies and success in today’s world.