White Paper
Packaging Under Pressure: A strategic guide to de-risking pack decisions
New e-book outlines key pressures, common failure points and a market research-driven framework for evaluating packaging performance.
New e-book outlines key pressures, common failure points and a market research-driven framework for evaluating packaging performance.
Download our new white paper to discover more about our consumer journey study with Suntory Global Spirits and the launch of their -196 hard seltzer in the U.S.! We explore how the study insights helped the brand stay ahead in the competitive beverage world.
This innovative consumer study, conducted by AMC Global in partnership with New Culture, deeply explored consumer preferences around cheese and pizza. The results found that consumers are ready for the next chapter in pizza’s storied history as they are eager for a craveable, sustainable, dairy mozzarella that isn’t made from animal milk. But the insights were made to go much farther than that! Get the report.
Get this white paper to learn a few overarching principles for labeling success—like how you can embrace authenticity and transparency in label design and claims by understanding your consumers through the right market research approaches. Packaged food and beverage brands need to prepare and approach on-label communications the right way!
Find out how your product’s brand category affects packaging decisions in a convenience driven environment, and why you need to put consumer demands first as you future-proof your designs. Get our white paper to understand the importance of packaging sustainability, uncover advice on packaging elements, and discover a step-by-step way to approach packaging.
In our ongoing consumer behavior study, we found that consumption of alcoholic beverages has shifted and is changing. In this white paper, we explore expanding beverage menus for at-home consumption; the future of CBD-infused, spiked, nitro and other newer-to-market beverages; packaging and sustainability trends; and market predictions.
Americans are becoming more health-conscious and choosing what they perceive to be healthier options in food and beverage—including reducing alcohol intake. Choice and awareness is growing among consumers for alternative beverages like non-alcoholic, low-alcoholic and functional benefit wellness beverages.
Consumers are looking at the brands they buy, and how those brands are employing sustainability practices. To discover if a shift in manufacturing, sourcing, packaging or other environmentally responsible business practices will impact your brand in a positive way, you must employ the RIGHT market research approaches to truly understand human behavior.
Emily Trentacosta writes for CPGMatters about how real packaging performance is defined not by pre-launch testing, but by how well a package opens, reseals, stores, and disposes of itself once consumers are actually living with the product at home.
Ken Roshkoff writes for Total Retail about the critical role of verified purchase reviews in establishing consumer trust and the necessity for brands to prioritize authentic feedback over incentivized tactics to effectively influence buying decisions.
Emily Trentacosta and Ashley D’Annunzio discuss how empathy, attention, and human connection shape consumer decision-making in an increasingly AI-driven world, and why these factors deserve a renewed focus in today’s insights practice.
Ken Roshkoff writes for the AMA’s Marketing News about how verified reviews from real buyers build trust, guide confident decisions, and boost brand growth.
Lea writes for Prepared Foods on understanding the impact of new food dye policies and how market research can help businesses navigate the transition is crucial for staying competitive.
Erin Russeck of AMC Global highlights how launch phase research delivers real buyer insights to refine messaging, packaging, and drive competitive success.
The rise of GLP-1 medications such as Ozempic, Wegovy, and Mounjaro is changing consumer behaviors in profound ways, particularly in the food and beverage space.
Increasing regulations surrounding plastics have pushed the food and beverage industry to explore new materials and strategies to reduce its reliance on plastic. Consumers are also looking for alternatives as their concerns about sustainability move to the forefront of their buying decisions.
The growing popularity of GLP-1 weight loss drugs like Ozempic is impacting the food and beverage industry. The trend is causing grocery sales to decline in certain categories, prompting companies to adapt. Brands are already launching new products tailored to this market, and there is a strong need for ongoing consumer research and innovation to stay competitive. Read the article in Progressive Grocer!
The FMCG space uses product sampling and event marketing to promote products, build awareness, prompt consumer trials and stand out from the crowd. The consumer research programs put in place at sampling or event marketing programs can help determine which promotional venues and tactics available have the greatest ROI. Read the article in Quirk’s magazine!
To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort. Gen Z is inspiring us to adopt new market research approaches. Read the article in Research World!
In recent years, plant-based foods have gained tremendous popularity, with an increasing number of consumers adopting a plant-based diet or at least incorporating more plant-based options into their meals. According to Future Market Insights, the global plant-based food market is expected to expand by three times between 2023 and 2033 from $11.3 billion to $35.9 billion.
Recognizing the diversity of U.S. consumers is a first step in leveraging the opportunities available in expanding beyond “gen pop.” Hispanic audiences represent a real and growing population of consumers and developing marketing, advertising and messaging that speaks to their unique needs can improve your overall customer portfolio, and if done well, your bottom line.
Greenwashing has eroded consumer trust in sustainability claims and has made it more difficult for brands to communicate their sustainability initiatives – even when they are making legitimate claims. Marketing research can help brands avoid the damage of greenwashing and create messaging and initiatives that resonate and meet consumer demands.
Which ESG initiatives will have the most impact on brands and their customers? Explore the new research that illustrates the most important factors to consider. When it comes to the qualities today’s consumers consider before making a purchase, a brand’s participation in corporate ESG (‘Environmental, Social and Governance’) initiatives are growing in importance.
Sustainability is a theme that continues to stay top-of-mind. During the pandemic, the importance of environmental concerns rose and some people had more time to look closely at what they were purchasing and its impact on the environment. Also, with crazy weather patterns around the world, the coverage of climate change has also ramped up consumers’ attention to sustainability.
When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand through uncharted waters and changing sentiments.
For products in the beauty, wellness and personal care industries, we have seen innovation in pack design, product creation and ingredient selection that helps meet the rising consumer concerns around environmental friendliness. We write about our ongoing study and supporting market research approaches for Beauty Packaging magazine.
Offerings in the ready-to-drink, low/no alcohol space continue to evolve as consumer sentiments around functional ingredients, product wellness attributes, and attitudes toward alcohol shift. We write for Beverage Industry magazine about how this category is transforming at a rapid pace, and how consumer market research can help you keep up.
By Emily Trentacosta, Senior Research Director of Strategy and Insights at AMC Global
Packaging updates are critical to maintaining the relevance of your brand, particularly for legacy brands. In this Advertising Week article we explore how to make a packaging change that balances elevating your brand and attracting new users—as well as tips for maintaining your brand’s loyal customer base.
While there is no universal blueprint for innovation success, a test and learn approach to product development gives unique opportunities to see brands and products through a new lens. In this article published by the AMA, our CEO explores test-and-learn research approaches for insights about real products from real consumers in real moments.
By gathering the right insights for packaging changes, brands can mitigate risks and help ensure retention of current consumers. In this Packaging Strategies article, we discuss using the right tools to uncover how your consumer is reacting, thinking and feeling about pack changes, and how these insights can help you make the right decisions.
In Packaging Strategies, we discuss sustainable packaging from a practical and from a consumer standpoint. Read the article to explore what the priorities are in the marketplace, and what research techniques you can use to determine shelf appeal, consumer communications and merging pack changes with brand promise.
In a world calling for social justice and inclusivity, many well-known companies are closely reviewing and changing their brand identities, brands may need to update packaging to be more sensitive to these social issues. We share five design strategies to ensure your brand’s continuity and accurately reflect your core values with Packaging World magazine.
As brands evolve to correspond to social movements, market research is there to help at every step of the way. When making any changes, it is of utmost importance to ask the consumer before, during and after. In this article in Quirks magazine, we discuss how market research approaches can guide packaging or brand changes for success.
More brands are experimenting with packaging formats and researching packaging approaches to be more sustainable. And consumer perceptions of packaging and sustainability are taking a more central role in decision making. For Packaging Digest, we talk more about how to put consumer needs at the center of packaging decisions.
In this article published by the AMA, we take you through the steps to build marketing strategies on what matters most to your consumers. When brands want to connect more strongly with their customers to create tailored marketing strategies, one of the first things to do is segment the market. Read the article to learn more about how to do this right!
Consumer demand continues to increase for more sustainable options, recyclability and a reduction of plastic usage in packaging. For BXP, we talk about using the right market research and consumer testing approaches to gain a true understanding of exactly what your audience is seeking when it comes to sustainable packaging.
Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, a quickly growing beverage segment. We write about using the right market research approaches to explore consumer preferences, perspectives and behaviors in this article for Beverage Daily.
What is really behind the sustainability trend in the beverage category? And how can brands meet what may be contradictory consumer demands? We share data with Quirks from our ongoing consumer behavior study and cover why discovery R&D, product planning and consumer co-creation are so important.
To truly leverage the functional ingredient trend, you’ll need a deep understanding of the ‘why’ behind consumer choices. In Beverage Daily we take a look at some of the overarching factors and how to best understand the trends in this area, and what market research needs to be done before making any product changes or communications to consumers.
Discover how Egglife Foods is reimagining pasta. In our latest case study, see how AMC Global helped Egglife validate and optimize a high-protein, low-carb pasta made from eggs. Through a multi-phase research approach—including qualitative, quantitative, and in-home cooking sessions—we uncovered the insights that shaped a successful product launch in the better-for-you category.
Read about how New Culture’s collaboration with AMC Global yielded invaluable consumer insights for their innovative mozzarella cheese, informing key aspects such as product development, pizzeria partnerships, and consumer segmentation—paving the way for successful market entry and investor engagement.
How do you go to market with the preparation needed to ensure success? AMC Global and Drinkworks landed on a lean approach that utilized a “test and learn” model, an approach that provides a unique opportunity to view a product or brand through a new lens.
Our CPG client was ultimately interested in understanding if consumers would notice the on-pack sustainability claim, and whether sustainability messaging drove purchase. Further, the study set out to explore consumers’ reaction to the metal package versus the standard package, its delivery on package benefits, and how an emptied metal package was being used.
By integrating creative and innovative qualitative research solutions, we can uncover a deeper level of understanding of the consumer emotions and aspirations that drive product decisions. Qualitative research can be a valuable tool to engage with consumers at every stage of the product lifecycle. Download the AMC Global Qual Research Roadmap to learn more!
From preserving water quality to responsible waste management, reducing pollution to clean air, the sustainability practices of companies are changing. Our recent study on corporate ESG (Environmental, Social and Governance) practices uncovered insights about all areas of ESG—including a deep dive into Environmental issues.
When changing or updating your brand’s labeling or packaging, consumer research is key to success. While our tip sheet was created specifically in response to rebranding and package design modifications to eliminate racial bias and be more inclusive—the tips shared here will help any brand update their visual identity to help ensure…
As brands update or launch new products, the online shopping environment must be strongly considered in packaging design— using insights gathered from market research to make the right changes. We have gathered together the top five packaging considerations for selling online successfully.
Online qualitative approaches have been part of the market research industry for years, but COVID-19 threw a big curveball at the research industry when it forced planned focus groups to shift online in an instant. While it’s not something the market research industry was anticipating, the process of shifting qual to an online environment had some silver linings.
Author and speaker Michael Brenner took some time with AMC Global to explore how the real-life experiences explored in his latest book, “Mean People Suck,” can help market researchers— and beyond—use empathy to defeat “mean” in any situation. More emotional communication, from all sides of the workplace equation, increases profits…
Lea and Miriam discuss the power of AMC Global’s ResponseCash Purchaser Follow-Up solution and how it brings true agility and authenticity to new product launches. With real-world examples and expert insight, they explore how actual purchaser data fuels smarter, faster decisions, and touch briefly on the value of AMC’s normative database.
The podcast highlights how AMC Global’s SampleTrak™ measures the real impact of product sampling by tracking conversions, brand perception, and ROI, helping brands optimize strategies with clear, data-driven insights.
AMC Global’s Shira Horn and New Culture’s Ben Freedman explore how you can give your next study the power to drive innovation in a big way, no matter the project size! Access this quick webinar to find out more how you can scale a small study for BIG impact.
Shira Horn, EVP at AMC Global, joins Justin Honaman at ContenderCast podcast to discuss market research, insights and analytics that power product innovation and launch. The ContenderCast is a leading global podcast for consumer industry leaders and entrepreneurs, spotlighting innovation, transformational leadership, and bright ideas shaping the future.
Our CEO Ken Roshkoff digs into AMC Global’s ResponseCash® PFU program as a robust way to capture insights, both qualitative and quantitative, from the very first purchasers of new products in this interview with Sima Vasa on the Data Gurus podcast titled “Understand the Performance of New Product Launches.”
LIsten to our CEO Ken Roshkoff talk about a wide range of issues and opportunities in the market research industry today during this interview with Jamin Brazil on the Happy Market Research podcast titled “Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them.”
AMC Global’s Shira Horn joins the InfoTools “Now That’s Significant” market research podcast to discuss the critical role market research plays in helping organizations track and understand consumer behavior, especially in times of crisis. She spoke specifically about market research in the CPG space, and how it contributes to long-term success.
Want to learn more about launching new products in test markets as a way to skip the stage-gate process and get to market faster in a competitive landscape? Explore this case study webinar that digs into successful applications of market research to product launch.
Market researchers, brands and beyond can use empathy to support success with co-workers and clients as we use more emotional communication to enhance our lives, professionally and personally, during this pandemic and beyond.
Did you miss our recent webinar on our SampleTrak™ approach? “Sampling Success Bootcamp: Unpacking Sampling Impact with Consumer Insights” shares our secrets for successful sampling, including strategies on how to evaluate and optimize your approach.
New e-book outlines key pressures, common failure points and a market research-driven framework for evaluating packaging performance.
Download our new white paper to discover more about our consumer journey study with Suntory Global Spirits and the launch of their -196 hard seltzer in the U.S.! We explore how the study insights helped the brand stay ahead in the competitive beverage world.
This innovative consumer study, conducted by AMC Global in partnership with New Culture, deeply explored consumer preferences around cheese and pizza. The results found that consumers are ready for the next chapter in pizza’s storied history as they are eager for a craveable, sustainable, dairy mozzarella that isn’t made from animal milk. But the insights were made to go much farther than that! Get the report.
Get this white paper to learn a few overarching principles for labeling success—like how you can embrace authenticity and transparency in label design and claims by understanding your consumers through the right market research approaches. Packaged food and beverage brands need to prepare and approach on-label communications the right way!
Find out how your product’s brand category affects packaging decisions in a convenience driven environment, and why you need to put consumer demands first as you future-proof your designs. Get our white paper to understand the importance of packaging sustainability, uncover advice on packaging elements, and discover a step-by-step way to approach packaging.
In our ongoing consumer behavior study, we found that consumption of alcoholic beverages has shifted and is changing. In this white paper, we explore expanding beverage menus for at-home consumption; the future of CBD-infused, spiked, nitro and other newer-to-market beverages; packaging and sustainability trends; and market predictions.
Americans are becoming more health-conscious and choosing what they perceive to be healthier options in food and beverage—including reducing alcohol intake. Choice and awareness is growing among consumers for alternative beverages like non-alcoholic, low-alcoholic and functional benefit wellness beverages.
Consumers are looking at the brands they buy, and how those brands are employing sustainability practices. To discover if a shift in manufacturing, sourcing, packaging or other environmentally responsible business practices will impact your brand in a positive way, you must employ the RIGHT market research approaches to truly understand human behavior.
Emily Trentacosta writes for CPGMatters about how real packaging performance is defined not by pre-launch testing, but by how well a package opens, reseals, stores, and disposes of itself once consumers are actually living with the product at home.
Ken Roshkoff writes for Total Retail about the critical role of verified purchase reviews in establishing consumer trust and the necessity for brands to prioritize authentic feedback over incentivized tactics to effectively influence buying decisions.
Emily Trentacosta and Ashley D’Annunzio discuss how empathy, attention, and human connection shape consumer decision-making in an increasingly AI-driven world, and why these factors deserve a renewed focus in today’s insights practice.
Ken Roshkoff writes for the AMA’s Marketing News about how verified reviews from real buyers build trust, guide confident decisions, and boost brand growth.
Lea writes for Prepared Foods on understanding the impact of new food dye policies and how market research can help businesses navigate the transition is crucial for staying competitive.
Erin Russeck of AMC Global highlights how launch phase research delivers real buyer insights to refine messaging, packaging, and drive competitive success.
The rise of GLP-1 medications such as Ozempic, Wegovy, and Mounjaro is changing consumer behaviors in profound ways, particularly in the food and beverage space.
Increasing regulations surrounding plastics have pushed the food and beverage industry to explore new materials and strategies to reduce its reliance on plastic. Consumers are also looking for alternatives as their concerns about sustainability move to the forefront of their buying decisions.
The growing popularity of GLP-1 weight loss drugs like Ozempic is impacting the food and beverage industry. The trend is causing grocery sales to decline in certain categories, prompting companies to adapt. Brands are already launching new products tailored to this market, and there is a strong need for ongoing consumer research and innovation to stay competitive. Read the article in Progressive Grocer!
The FMCG space uses product sampling and event marketing to promote products, build awareness, prompt consumer trials and stand out from the crowd. The consumer research programs put in place at sampling or event marketing programs can help determine which promotional venues and tactics available have the greatest ROI. Read the article in Quirk’s magazine!
To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort. Gen Z is inspiring us to adopt new market research approaches. Read the article in Research World!
In recent years, plant-based foods have gained tremendous popularity, with an increasing number of consumers adopting a plant-based diet or at least incorporating more plant-based options into their meals. According to Future Market Insights, the global plant-based food market is expected to expand by three times between 2023 and 2033 from $11.3 billion to $35.9 billion.
Recognizing the diversity of U.S. consumers is a first step in leveraging the opportunities available in expanding beyond “gen pop.” Hispanic audiences represent a real and growing population of consumers and developing marketing, advertising and messaging that speaks to their unique needs can improve your overall customer portfolio, and if done well, your bottom line.
Greenwashing has eroded consumer trust in sustainability claims and has made it more difficult for brands to communicate their sustainability initiatives – even when they are making legitimate claims. Marketing research can help brands avoid the damage of greenwashing and create messaging and initiatives that resonate and meet consumer demands.
Which ESG initiatives will have the most impact on brands and their customers? Explore the new research that illustrates the most important factors to consider. When it comes to the qualities today’s consumers consider before making a purchase, a brand’s participation in corporate ESG (‘Environmental, Social and Governance’) initiatives are growing in importance.
Sustainability is a theme that continues to stay top-of-mind. During the pandemic, the importance of environmental concerns rose and some people had more time to look closely at what they were purchasing and its impact on the environment. Also, with crazy weather patterns around the world, the coverage of climate change has also ramped up consumers’ attention to sustainability.
When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand through uncharted waters and changing sentiments.
For products in the beauty, wellness and personal care industries, we have seen innovation in pack design, product creation and ingredient selection that helps meet the rising consumer concerns around environmental friendliness. We write about our ongoing study and supporting market research approaches for Beauty Packaging magazine.
Offerings in the ready-to-drink, low/no alcohol space continue to evolve as consumer sentiments around functional ingredients, product wellness attributes, and attitudes toward alcohol shift. We write for Beverage Industry magazine about how this category is transforming at a rapid pace, and how consumer market research can help you keep up.
By Emily Trentacosta, Senior Research Director of Strategy and Insights at AMC Global
Packaging updates are critical to maintaining the relevance of your brand, particularly for legacy brands. In this Advertising Week article we explore how to make a packaging change that balances elevating your brand and attracting new users—as well as tips for maintaining your brand’s loyal customer base.
While there is no universal blueprint for innovation success, a test and learn approach to product development gives unique opportunities to see brands and products through a new lens. In this article published by the AMA, our CEO explores test-and-learn research approaches for insights about real products from real consumers in real moments.
By gathering the right insights for packaging changes, brands can mitigate risks and help ensure retention of current consumers. In this Packaging Strategies article, we discuss using the right tools to uncover how your consumer is reacting, thinking and feeling about pack changes, and how these insights can help you make the right decisions.
In Packaging Strategies, we discuss sustainable packaging from a practical and from a consumer standpoint. Read the article to explore what the priorities are in the marketplace, and what research techniques you can use to determine shelf appeal, consumer communications and merging pack changes with brand promise.
In a world calling for social justice and inclusivity, many well-known companies are closely reviewing and changing their brand identities, brands may need to update packaging to be more sensitive to these social issues. We share five design strategies to ensure your brand’s continuity and accurately reflect your core values with Packaging World magazine.
As brands evolve to correspond to social movements, market research is there to help at every step of the way. When making any changes, it is of utmost importance to ask the consumer before, during and after. In this article in Quirks magazine, we discuss how market research approaches can guide packaging or brand changes for success.
More brands are experimenting with packaging formats and researching packaging approaches to be more sustainable. And consumer perceptions of packaging and sustainability are taking a more central role in decision making. For Packaging Digest, we talk more about how to put consumer needs at the center of packaging decisions.
In this article published by the AMA, we take you through the steps to build marketing strategies on what matters most to your consumers. When brands want to connect more strongly with their customers to create tailored marketing strategies, one of the first things to do is segment the market. Read the article to learn more about how to do this right!
Consumer demand continues to increase for more sustainable options, recyclability and a reduction of plastic usage in packaging. For BXP, we talk about using the right market research and consumer testing approaches to gain a true understanding of exactly what your audience is seeking when it comes to sustainable packaging.
Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, a quickly growing beverage segment. We write about using the right market research approaches to explore consumer preferences, perspectives and behaviors in this article for Beverage Daily.
What is really behind the sustainability trend in the beverage category? And how can brands meet what may be contradictory consumer demands? We share data with Quirks from our ongoing consumer behavior study and cover why discovery R&D, product planning and consumer co-creation are so important.
To truly leverage the functional ingredient trend, you’ll need a deep understanding of the ‘why’ behind consumer choices. In Beverage Daily we take a look at some of the overarching factors and how to best understand the trends in this area, and what market research needs to be done before making any product changes or communications to consumers.
Discover how Egglife Foods is reimagining pasta. In our latest case study, see how AMC Global helped Egglife validate and optimize a high-protein, low-carb pasta made from eggs. Through a multi-phase research approach—including qualitative, quantitative, and in-home cooking sessions—we uncovered the insights that shaped a successful product launch in the better-for-you category.
Read about how New Culture’s collaboration with AMC Global yielded invaluable consumer insights for their innovative mozzarella cheese, informing key aspects such as product development, pizzeria partnerships, and consumer segmentation—paving the way for successful market entry and investor engagement.
How do you go to market with the preparation needed to ensure success? AMC Global and Drinkworks landed on a lean approach that utilized a “test and learn” model, an approach that provides a unique opportunity to view a product or brand through a new lens.
Our CPG client was ultimately interested in understanding if consumers would notice the on-pack sustainability claim, and whether sustainability messaging drove purchase. Further, the study set out to explore consumers’ reaction to the metal package versus the standard package, its delivery on package benefits, and how an emptied metal package was being used.
By integrating creative and innovative qualitative research solutions, we can uncover a deeper level of understanding of the consumer emotions and aspirations that drive product decisions. Qualitative research can be a valuable tool to engage with consumers at every stage of the product lifecycle. Download the AMC Global Qual Research Roadmap to learn more!
From preserving water quality to responsible waste management, reducing pollution to clean air, the sustainability practices of companies are changing. Our recent study on corporate ESG (Environmental, Social and Governance) practices uncovered insights about all areas of ESG—including a deep dive into Environmental issues.
When changing or updating your brand’s labeling or packaging, consumer research is key to success. While our tip sheet was created specifically in response to rebranding and package design modifications to eliminate racial bias and be more inclusive—the tips shared here will help any brand update their visual identity to help ensure…
As brands update or launch new products, the online shopping environment must be strongly considered in packaging design— using insights gathered from market research to make the right changes. We have gathered together the top five packaging considerations for selling online successfully.
Online qualitative approaches have been part of the market research industry for years, but COVID-19 threw a big curveball at the research industry when it forced planned focus groups to shift online in an instant. While it’s not something the market research industry was anticipating, the process of shifting qual to an online environment had some silver linings.
Author and speaker Michael Brenner took some time with AMC Global to explore how the real-life experiences explored in his latest book, “Mean People Suck,” can help market researchers— and beyond—use empathy to defeat “mean” in any situation. More emotional communication, from all sides of the workplace equation, increases profits…
Lea and Miriam discuss the power of AMC Global’s ResponseCash Purchaser Follow-Up solution and how it brings true agility and authenticity to new product launches. With real-world examples and expert insight, they explore how actual purchaser data fuels smarter, faster decisions, and touch briefly on the value of AMC’s normative database.
The podcast highlights how AMC Global’s SampleTrak™ measures the real impact of product sampling by tracking conversions, brand perception, and ROI, helping brands optimize strategies with clear, data-driven insights.
AMC Global’s Shira Horn and New Culture’s Ben Freedman explore how you can give your next study the power to drive innovation in a big way, no matter the project size! Access this quick webinar to find out more how you can scale a small study for BIG impact.
Shira Horn, EVP at AMC Global, joins Justin Honaman at ContenderCast podcast to discuss market research, insights and analytics that power product innovation and launch. The ContenderCast is a leading global podcast for consumer industry leaders and entrepreneurs, spotlighting innovation, transformational leadership, and bright ideas shaping the future.
Our CEO Ken Roshkoff digs into AMC Global’s ResponseCash® PFU program as a robust way to capture insights, both qualitative and quantitative, from the very first purchasers of new products in this interview with Sima Vasa on the Data Gurus podcast titled “Understand the Performance of New Product Launches.”
LIsten to our CEO Ken Roshkoff talk about a wide range of issues and opportunities in the market research industry today during this interview with Jamin Brazil on the Happy Market Research podcast titled “Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them.”
AMC Global’s Shira Horn joins the InfoTools “Now That’s Significant” market research podcast to discuss the critical role market research plays in helping organizations track and understand consumer behavior, especially in times of crisis. She spoke specifically about market research in the CPG space, and how it contributes to long-term success.
Want to learn more about launching new products in test markets as a way to skip the stage-gate process and get to market faster in a competitive landscape? Explore this case study webinar that digs into successful applications of market research to product launch.
Market researchers, brands and beyond can use empathy to support success with co-workers and clients as we use more emotional communication to enhance our lives, professionally and personally, during this pandemic and beyond.
Did you miss our recent webinar on our SampleTrak™ approach? “Sampling Success Bootcamp: Unpacking Sampling Impact with Consumer Insights” shares our secrets for successful sampling, including strategies on how to evaluate and optimize your approach.