Library

In recent years, plant-based foods have gained tremendous popularity, with an increasing number of consumers adopting a plant-based diet or at least incorporating more plant-based options into their meals. According to Future Market Insights, the global plant-based food market is expected to expand by three times between 2023 and 2033 from $11.3 billion to $35.9 billion.

Recognizing the diversity of U.S. consumers is a first step in leveraging the opportunities available in expanding beyond “gen pop.” Hispanic audiences represent a real and growing population of consumers and developing marketing, advertising and messaging that speaks to  their unique needs can improve your overall customer portfolio, and if done well, your bottom line.

Greenwashing has eroded consumer trust in sustainability claims and has made it more difficult for brands to communicate their sustainability initiatives – even when they are making legitimate claims. Marketing research can help brands avoid the damage of greenwashing and create messaging and initiatives that resonate and meet consumer demands.

Which ESG initiatives will have the most impact on brands and their customers? Explore the new research that illustrates the most important factors to consider. When it comes to the qualities today’s consumers consider before making a purchase, a brand’s participation in corporate ESG (‘Environmental, Social and Governance’) initiatives are growing in importance.

Sustainability is a theme that continues to stay top-of-mind. During the pandemic, the importance of environmental concerns rose and some people had more time to look closely at what they were purchasing and its impact on the environment. Also, with crazy weather patterns around the world, the coverage of climate change has also ramped up consumers’ attention to sustainability.

When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand through uncharted waters and changing sentiments.

For products in the beauty, wellness and personal care industries, we have seen innovation in pack design, product creation and ingredient selection that helps meet the rising consumer concerns around environmental friendliness. We write about our ongoing study and supporting market research approaches for Beauty Packaging magazine.

Offerings in the ready-to-drink, low/no alcohol space continue to evolve as consumer sentiments around functional ingredients, product wellness attributes, and attitudes toward alcohol shift. We write for Beverage Industry magazine about how this category is transforming at a rapid pace, and how consumer market research can help you keep up.

By Emily Trentacosta, Senior Research Director of Strategy and Insights at AMC Global

Packaging updates are critical to maintaining the relevance of your brand, particularly for legacy brands. In this Advertising Week article we explore how to make a packaging change that balances elevating your brand and attracting new users—as well as tips for maintaining your brand’s loyal customer base.

While there is no universal blueprint for innovation success, a test and learn approach to product development gives unique opportunities to see brands and products through a new lens. In this article published by the AMA, our CEO explores test-and-learn research approaches for insights about real products from real consumers in real moments.

By gathering the right insights for packaging changes, brands can mitigate risks and help ensure retention of current consumers. In this Packaging Strategies article, we discuss using the right tools to uncover how your consumer is reacting, thinking and feeling about pack changes, and how these insights can help you make the right decisions.

In Packaging Strategies, we discuss sustainable packaging from a practical and from a consumer standpoint. Read the article to explore what the priorities are in the marketplace, and what research techniques you can use to determine shelf appeal, consumer communications and merging pack changes with brand promise. 

In a world calling for social justice and inclusivity, many well-known companies are closely reviewing and changing their brand identities, brands may need to update packaging to be more sensitive to these social issues. We share five design strategies to ensure your brand’s continuity and accurately reflect your core values with Packaging World magazine.

As brands evolve to correspond to social movements, market research is there to help at every step of the way. When making any changes, it is of utmost importance to ask the consumer before, during and after. In this article in Quirks magazine, we discuss how market research approaches can guide packaging or brand changes for success.

More brands are experimenting with packaging formats and researching packaging approaches to be more sustainable. And consumer perceptions of packaging and sustainability are taking a more central role in decision making. For Packaging Digest, we talk more about how to put consumer needs at the center of packaging decisions.

In this article published by the AMA, we take you through the steps to build marketing strategies on what matters most to your consumers. When brands want to connect more strongly with their customers to create tailored marketing strategies, one of the first things to do is segment the market. Read the article to learn more about how to do this right!

Consumer demand continues to increase for more sustainable options, recyclability and a reduction of plastic usage in packaging. For BXP, we talk about using the right market research and consumer testing approaches to gain a true understanding of exactly what your audience is seeking when it comes to sustainable packaging.

Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, a quickly growing beverage segment. We write about using the right market research approaches to explore consumer preferences, perspectives and behaviors in this article for Beverage Daily. 

What is really behind the sustainability trend in the beverage category? And how can brands meet what may be contradictory consumer demands? We share data with Quirks from our ongoing consumer behavior study and cover why discovery R&D, product planning and consumer co-creation are so important.

To truly leverage the functional ingredient trend, you’ll need a deep understanding of the ‘why’ behind consumer choices. In Beverage Daily we take a look at some of the overarching factors and how to best understand the trends in this area, and what market research needs to be done before making any product changes or communications to consumers.