Brand Health Tracking

Optimize Marketing Strategies by Monitoring Your Brand Health

Companies make significant investments to support their brands and yet do not have full control over all the different levers that influence brand health. Going dark on what could potentially be affecting your brands is NOT the way to go!

AMC Global’s BHT programs are designed to monitor the health of your brands (and your competitors’) from a consumer-centric perspective, anchored on frameworks that are designed to look at consumers’ problems solved, and benefits sought after. Within this customizable framework, system 1 and 2 measurements are intertwined to better understand consumers’ behaviors and motivations.

Making sure your brands are KING in this agile and fragmented market place is imperative!

How does it impact your business?

Our clients use this solution to:

  • Evaluate brand performance and assess strengths and opportunities for improvement
  • Monitor the competitive environment (large and small rising stars)
  • Understand drivers of conversion rates through the purchase funnel
  • Monitor changes of critical brand KPIs (including brand perception attributes)
  • Assess brand health among key targets or segments
  • Predict consumer behavior
AMC Global Brand

Benefits of having a BHT program

  • Offers an organic lens of what happens through the eyes of consumers
  • Serves as an unofficial “early detection system/audit” ready to reveal what’s happening in the marketplace.
  • Evaluate and remediate potential damage to your brands when a critical event happens (i.e., recalls, negative PR…)
  • Detect newcomers before they grow and pose a threat
  • Detect changes in the category early

How do we do it?

  • Panel driven – both mobile- and desktop-enabled
  • Depending on the nature of the category and business needs, data collection can be continuous or in waves (i.e., monthly, semi-annual, annual, etc.)
  • Fully customizable, modular, and global