Companies make significant investments to support their brands and yet do not have full control over all the different levers that influence brand health. Going dark on what could potentially be affecting your brands is NOT the way to go!
AMC Global’s BHT programs are designed to monitor the health of your brands (and your competitors’) from a consumer-centric perspective, anchored on frameworks that are designed to look at consumers’ problems solved, and benefits sought after. Within this customizable framework, system 1 and 2 measurements are intertwined to better understand consumers’ behaviors and motivations.
Making sure your brands are KING in this agile and fragmented market place is imperative!
