Product launches can be time-intensive and expensive, and it’s critical to set these launches up for success. We have developed, perfected and patented an agile solution for capturing insights from actual purchasers of new products, beginning as early as day one of a new launch!
ResponseCash® Purchaser Follow-up is especially important as more companies move to “lean innovation” and “test and learn” models. Not only will you gain essential information and insights that give a roadmap to success, but the process can also include comparison with our robust normative database.
Optional: After the initial two phases of research, consumers can be recruited into a Test & Learn Community, which allows for continuous feedback on the customer journey, guiding future product innovations