When using a ResponseCash PFU along with an add-on Test and Learn community, brands can:
AMC Global’s client partner Anheuser-Busch InBev (AB InBev), and Keurig, came together to create Drinkworks (a single-serve pod-based cocktail system). The research plan began with our PFU methodology, which gave us a way to recruit a highly relevant sample of Drinkworks product purchasers immediately after launch. They then entered a Test and Learn community so we could understand their experiences over time. The study resulted in adjustments to the product in order to better meet actual consumer needs and usage, like a larger drink pod and changes to the product’s accompanying usage guide. Adjustments based on the PFU and Test and Learn insights allowed even greater success in the market. You can read more about this project in our article in Quirk’s magazine, “How do you market an in-home cocktail maker?”.
Let AMC Global’s experience with product launch research ensure your next launch’s success. Utilizing the agile ResponseCash® PFU methodology, where you can quickly capture insights from actual product purchasers provides representative feedback and insights you can use to improve in-market success. Ready to get started?