SampleTrak utilizes our proprietary ResponseCash® recruitment system. This system allows us to efficiently reach sample recipients across various venues and tactics and compare to consumers who were not exposed to sampling. Additionally, we have the ability to follow up over time to determine long-term impact—including determination of whether sample recipients ultimately converted to first-time purchasers. Our study is designed to help our clients to understand the extent to which there is an incremental lift in sales associated with each sampling tactic and/or promotional venue being tested as well.
AMC Global’s clients use the SampleTrak market research solution to:
Brands are able to get the insights they need in order to determine the best path forward for their product and sampling plans. Some of the outcomes from a SampleTrak program include:
These results are provided for each venue and tactic being tested. This enables your team to determine how they should allocate future spending in order to ensure your spend gets you the biggest bang for your buck!
Often companies spend a fortune on product sampling without knowing the ROI of these efforts. AMC’s proprietary SampleTrak™ program is designed to truly enable our clients to determine the impact, effectiveness and ROI of their product sampling and event marketing efforts.