AMC Global's "Why I Love MR" Interview Series

Could you be our next featured interviewee in our “Why I Love MR” Q&A Series?! At AMC Global, our passion for market research drives us, and we wanted to delve into—and share with you—the myriad reasons why individuals who work in our industry and our company find their insights careers so rewarding. We’ve had engaging conversations with both team members here at AMC and some of our valued clients working insights roles within brands. The discussions here capture thoughts at every career stage for a wide scope of views within our industry. Read on for some fun interviews to learn what makes people so enthusiastic about market research!



You’ll want to check out the different reasons people enter market research, it’s a surprising path for many! Some of the questions explored include: “What has surprised you most about working in market research and insights?” and “What would you tell someone who is considering a career in market research?” Interviewees also share about hot topics and cutting-edge innovations in the market research field today—and how these innovations may shape the future of insights careers.

Would you like to share about your own love for market research? Don’t hesitate to reach out and be part of the conversation. We’d love to include your point of view in this series.