FirstLook™ is designed to answer the questions that pre-launch testing can’t answer, immediately following product launch.
It leverages real consumers, in real markets and understands their experience with a new product both in-store and at home.
A quali-quant sample of consumers are recruited via online and phone rescreen
Qualifying participants must:
Consumers are directed to purchase the product in stores where available
Consumers use the product at home and participate in two phases of research after use…
