{"id":6548,"date":"2024-01-19T16:27:42","date_gmt":"2024-01-19T23:27:42","guid":{"rendered":"https:\/\/amcglobal.com\/?p=6548"},"modified":"2024-01-19T16:27:43","modified_gmt":"2024-01-19T23:27:43","slug":"functional-beverages-and-trends-in-2024","status":"publish","type":"post","link":"https:\/\/amcglobal.com\/functional-beverages-and-trends-in-2024\/","title":{"rendered":"Functional Beverages, Alternative Proteins, Food Labels and Digital Trends in 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6548\" class=\"elementor elementor-6548\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6529bdf e-flex e-con-boxed e-con\" data-id=\"6529bdf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64e2dc1 elementor-widget elementor-widget-spacer\" data-id=\"64e2dc1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5272bbb elementor-widget elementor-widget-heading\" data-id=\"5272bbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Functional Beverages, Alternative Proteins, Food Labels and Digital Trends in 2024<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ae1be8 e-flex e-con-boxed e-con\" data-id=\"9ae1be8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef712fa elementor-widget elementor-widget-text-editor\" data-id=\"ef712fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"text-align: var(--text-align);\">The International Food Information Council (IFIC) has recently published its food trends forecast for 2024 in <em><a href=\"https:\/\/foodinsight.org\/food-trends-2024\" target=\"_blank\" rel=\"noopener\">Food Insight<\/a><\/em>, highlighting several areas in which we can expect to see growth and development in the coming year. Key areas identified include: a greater emphasis on how nutrition supports mental and emotional health, with a focus on supplements for women&#8217;s health, and foods and beverages promoting sleep, stress reduction, and mood.&nbsp;<\/span><\/p><p><span style=\"text-align: var(--text-align);\"><br><\/span><\/p>\n<p><span style=\"text-align: var(--text-align);\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/amcglobal.com\/wp-content\/uploads\/2024\/01\/Functional-Beverage-Trends-2024-Banner-1024x365.jpg\" alt=\"\" width=\"800\" height=\"285\" title=\"\"><\/span><\/p><p><span style=\"text-align: var(--text-align);\"><br><\/span><\/p>\n<h2><span style=\"text-align: var(--text-align);\">It\u2019s All About Function<\/span><\/h2>\n<p>Functional beverages are expected to remain in the spotlight, with a shift towards beverages featuring &#8220;clean caffeine,&#8221; sleep-enhancing properties, and the incorporation of pre- and probiotics for gut health. These are not new trends&nbsp; in the marketplace, as beverage companies have long been looking for ways to boost the health benefits of various offerings. We take a closer look at this in our article in Beverage Daily,&nbsp; \u201c<a href=\"https:\/\/www.beveragedaily.com\/Article\/2022\/05\/20\/form-and-function-the-why-behind-the-functional-ingredient-beverage-trend\" target=\"_blank\" rel=\"noopener\">Form AND function: The reasons behind the functional ingredient beverage trend.<\/a>\u201d&nbsp;<\/p>\n<div>&nbsp;<\/div>\n<h2><span style=\"text-align: var(--text-align);\">Alternative Protein Takes Center Stage&nbsp;<\/span><\/h2>\n<div>Plant-based proteins and other protein-centric food alternatives, fortified with protein from unconventional sources, are gaining popularity. In fact, AMC Global\u2019s client partner <a href=\"https:\/\/www.prnewswire.com\/news-releases\/survey-says-everyones-craving-a-new-kind-of-cheese-302033786.html\" target=\"_blank\" rel=\"noopener\">New Culture<\/a> just released a first-of-its-kind dairy mozzarella without the animal milk. This innovation was created to meet the nutrition, dietary, ethical, and environmental concerns of consumers, producing a dairy product with no animals involved at any stage. The industry is continuing to see innovation like this in other areas too, as with the release of new types of plant-based products, such as plant-based seafoods.&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<h2>Food Labeling Gets a Boost<\/h2>\n<div>According to the <a href=\"https:\/\/foodinsight.org\/food-trends-2024\" target=\"_blank\" rel=\"noopener\"><i>Food Insight<\/i><\/a> article, transparent food labeling is predicted to be a significant focus in 2024, influenced by both consumer preferences and FDA actions. Attributes like &#8220;fresh,&#8221; &#8220;low in sugar,&#8221; and &#8220;good source of protein&#8221; are expected to be highlighted on labels. According to Kris Sollid, IFIC\u2019s Senior Director of Nutrition Communications, \u201cFront-of-Package nutrition labeling will be a major focus in 2024 as U.S. food regulators roll out a new labeling proposal to help shoppers make easier, quicker, and healthier food decisions.\u201d Brands will need to do the right <a href=\"https:\/\/amcglobal.com\/packpulse\/\">market research<\/a> to be sure to understand what claims to use, <a href=\"https:\/\/amcglobal.com\/message-filter\/\">what combination of claims<\/a> can pack the most punch on limited package real estate, and how any new regulations will affect package design.&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<h2>The Digital Landscape for F&amp;B<\/h2>\n<div>And it\u2019s not all about what we are going to see on the shelves. Behind the scenes, AI and social will continue to impact the industry in 2024. <a href=\"https:\/\/foodinsight.org\/food-trends-2024\" target=\"_blank\" rel=\"noopener\">IFIC<\/a> states that AI is anticipated to keep playing a big role in the food industry, affecting information dissemination, supply chain resilience, food waste reduction, and product innovation. The forecast suggests that consumers will increasingly turn to AI tools and continue to turn to social media for information on health, nutrition, and food safety.<\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"text-align: var(--text-align);\">No matter what changes 2024 may bring to the food and beverage landscape, market research will be key to keep up. Learn about our solutions here: <a href=\"http:\/\/amcglobal.com\/our-solutions\">amcglobal.com\/our-solutions<\/a> or<\/span><span style=\"text-align: var(--text-align); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;<\/span><a style=\"text-align: var(--text-align); background-color: #fcfcfc; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\" href=\"https:\/\/amcglobal.com\/contact-us\/\"><strong>reach out to us!<\/strong><\/a><\/div>\n<div>&nbsp;<\/div>\n<h3>&nbsp;<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The International Food Information Council (IFIC) has recently published its food trends forecast for 2024 in Food Insight, highlighting several areas in which we can expect to see growth and development in the coming year. Key areas identified include: a greater emphasis on how nutrition supports mental and emotional health, with a focus on supplements for women&#8217;s health, and foods and beverages promoting sleep, stress reduction, and mood. <\/p>\n","protected":false},"author":5,"featured_media":6549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[28],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/amcglobal.com\/wp-json\/wp\/v2\/posts\/6548"}],"collection":[{"href":"https:\/\/amcglobal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amcglobal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amcglobal.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/amcglobal.com\/wp-json\/wp\/v2\/comments?post=6548"}],"version-history":[{"count":4,"href":"https:\/\/amcglobal.com\/wp-json\/wp\/v2\/posts\/6548\/revisions"}],"predecessor-version":[{"id":6554,"href":"https:\/\/amcglobal.com\/wp-json\/wp\/v2\/posts\/6548\/revisions\/6554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amcglobal.com\/wp-json\/wp\/v2\/media\/6549"}],"wp:attachment":[{"href":"https:\/\/amcglobal.com\/wp-json\/wp\/v2\/media?parent=6548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amcglobal.com\/wp-json\/wp\/v2\/categories?post=6548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amcglobal.com\/wp-json\/wp\/v2\/tags?post=6548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}