We write about Microplastics and Market Research for Packaging Strategies

 

Packaging Strategies recently featured an article by AMC Global’s Libby Mapes, “Battling Microplastics: How Market Research Can Guide Brands Toward Solutions and Meet New Regulations.” In her article,  Libby examines how market research can assist food and beverage companies in navigating the complex landscape of new packaging regulations—particularly those emerging regulations and guidelines that are starting to address microplastics.

 

With microplastics increasingly infiltrating food and beverages, and studies showing the negative impact on health, new regulatory actions are being introduced globally. These range from the European Chemicals Agency’s microplastic bans to California’s State Water Resources Control Board new monitoring of water for microplastics. For brands, navigating these emerging regulations while maintaining customer satisfaction requires a deep understanding of consumer preferences—specifically what they expect in terms of packaging changes and efforts to reduce exposure to harmful microplastics. “Battling Microplastics: How market research can guide brands toward solutions and meet new regulations” discusses how market research, such as studies at product launch and pre-launch message testing, can provide valuable insights into how to reduce microplastic footprints and keep customers loyal and happy.

 

Shifting away from usage of product aspects that produce microplastics helps ensure compliance with new regulations and meet growing consumer demands for sustainability. The article shares how brands that leverage market research are able to make informed decisions on plastic packaging alternatives—and are able to effectively communicate their efforts with key audiences. Read the full article in Packaging Strategies to explore how your brand can use market research to meet regulatory challenges and drive positive change.