The Market Research Event (TMRE) 2025 returns October 28–30 at the Paris Hotel in Las Vegas, bringing together hundreds of corporate researchers to explore how human intelligence and next-generation technology are defining the next era of insights. AMC Global’s Kelly Jasper and Lea Ben-Akiva will be there to connect, learn, and join the conversations shaping the future of market research.
This year’s theme, Insights: The Next Era, reflects the shift happening across our industry. As AI becomes part of everyday workflows, researchers have a unique opportunity to turn data into strategy, craft stronger stories, and show measurable impact faster than ever before.
The conference kicks off with Daymond John, entrepreneur and founder from ABC’s Shark Tank show. In his session “How to Be an Insights Shark,” he’ll share lessons from his journey and outline his five S.H.A.R.K. principles for driving ideas forward, gaining stakeholder buy-in, and connecting brand purpose with consumer passion.
Later that day, our team is looking forward to Coca-Cola’s session that will explore one of the most debated topics in analytics—natural versus synthetic data—and how to balance both approaches to maintain speed and accuracy without sacrificing data integrity.
Day two begins with a stellar panel exploring the next era of insights, where senior insights leaders from Mondelēz International, Procter & Gamble, FICO and Mintel will discuss the future of research functions, the convergence of human and artificial intelligence, and strategies for delivering faster, smarter insights at scale
That afternoon, TH Foods will share “Snack Attack: How Human + AI Collaboration Sparked an Explosion of Innovation.” Their team used AI-powered shopper personas to generate hundreds of product concepts in hours, then refined them through human testing and retailer feedback. It’s a look at how AI can accelerate creativity, reduce costs, and strengthen confidence in new product launches.
Also on Wednesday, Kraft Heinz will present “How the New KHC Shopper Insights Enterprise Team is Driving Thought Leadership—One Step at a Time”. After a major reorganization, the team redefined how it supports the business—building trust, anticipating stakeholder needs, and using existing data creatively to demonstrate value. The session highlights how small, strategic wins can rebuild influence even in lean times.
From the AI certification to the main-stage conversations, TMRE 2025 is set to highlight the creativity, collaboration, and innovation driving the next chapter of insights.
AMC Global’s team will be on site Tuesday and Wednesday—if you’re attending, be sure to say hello to Kelly Jasper and Lea Ben-Akiva.
