We just released a listicle tip sheet “Top Five Packaging Design Adjustments to Consider for the Online Shopper” to share advice for rebranding and/or changing the visual identity of packaging to help bolster success in the ever-growing online shopping environment. Since the pandemic began, we have seen growth in online shopping and e-commerce. We have also seen the importance first-hand of helping brands—through effective market research approaches—adjust products to fit this environment.
The key packaging adjustments to consider are:
There are many ways to gain insight to make these adjustments, such as using market research techniques like PackPulse™ and MessageFilter™.