AMC Global's Normative Database

While the PFU™ (Purchaser Follow-Up) program provides a benchmark for the success of a product launch, AMC Global also maintains a normative database for key measures across all the products we test with our PFU™ program. Using this you can easily compare your product to similar products using key metrics for success. When working with you on your new product launch or product innovation, we can leverage the database for any size launch—from small ones using a Test and Learn framework all the way to large global initiatives.

How does AMC Global’s Normative Database work?

Our database is comprised of thousands SKUs—with the ability to segment the data in order to look at specific product categories, new products, product line extensions, product restages and other key areas that contribute to overall product success. Examples of other key measures to look at, when appropriate, could include future purchase intent, value for the money, comparison to expectations, uniqueness, recommendations, net promoter scores and overall satisfaction.

In this example, you can see a current product being compared in the normative database to other similar products from the same brand.

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You can also compare your product against all products, no matter the brand, in the category being examined.

What key measures are contained in the Normative Database?

There are many aspects of a product that contribute to success in the marketplace with target consumers. The AMC Global normative database includes key measures, such as:

 
  • Overall consumer satisfaction with the product
  • Consumer purchasing behavior / future purchase intent
  • Perceived value for the money
  • Product comparison to consumer expectations
  • Product liking or product appeal
  • Product uniqueness or newness
  • Likelihood to recommend, net promoter scores
  • Product fit with overall brand
AMC Global Normative Data Access