IIEX North America is coming up in Washington D.C., and it will be an exciting event that brings together leading professionals and innovators. Whether you’re a brand, agency, or insights provider, this conference promises to provide the tools and strategies needed to stay ahead of the curve in our field. Which is why we don’t want to miss it!
AMC Global’s Lea Ben-Akiva will be at this year’s conference and is thrilled to kick things off with the Women in Research (WIRe) reception on Tuesday, April 29th—a must-attend for networking, collaboration, and celebration. Will you be there?
Then the IIEX NA sessions will officially start at the Ronald Reagan Building & International Trade Center the following morning with top-tier presentations, hands-on workshops, and an extensive lineup of industry leaders sharing the latest trends and innovations in the market research landscape. Lea will be on-site to engage with peers, discuss AMC Global’s latest research solutions, and connect with other experts in the industry. The event will cover everything from the rise of AI and real-time data collection to co-creation and tackling emerging challenges in data integrity.
On Wednesday, April 30th, Lea’s looking forward to the keynote from Capital One exploring the power of customer co-creation and demonstrating how collaborating directly with customers can drive innovation and turn insights into successful, market-leading products and solutions. Later that morning, Mars Food will talk about leveraging consumer curiosity to fuel growth In “Driving Consumer Discovery: Innovation Strategies with Mars.” And later that day, “The 2025 Retail Consumer: Key Trends and Insights,” from the National Retail Federation will unveil insights into the retail outlook for 2025, exploring trends driving consumer behavior and how NRF leverages data—from economic to transaction data—to understand today’s shoppers. And then that evening, Tremendous is taking over Penn Social for a huge networking party that will be a blast!
The fun kicks off again on Thursday, May 1, where Starkist will talk about “Shaping the Future of Protein,” and examine the landscape of protein consumption—focusing on the rising demand for healthy, convenient protein options that cater to wellness-oriented diets. This protein consumption topic hits close to home, as AMC Global recently explored the rise in protein preferences among the growing population of GLP-1 medication users. Then Lea’s planning on catching “Bringing Kraft Heinz Shoppers to Life: Digital Twins and the Future of Shopper Marketing,” where Kraft Heinz will explore how combining traditional research methods with AI-powered solutions, like digital twins, creates dynamic, actionable shopper insights based on high-quality, longitudinal data—addressing challenges and providing a roadmap for effective AI adoption in shopper marketing. The conference wraps with fun afternoon and evening activities!
We hope to see you at IIEX NA later this month! Reach out to Lea here to stand in the coffee line together!
