Consumer Beverage Trends in 2024: What to Expect
As 2024 approaches, what will consumers be seeking in their drink choices? From changing attitudes toward alcohol to elevated health concerns to the rise of non-alcoholic alternatives, let’s examine the evolving landscape of alcoholic and non-alcoholic beverage preferences for the year ahead.
Exploring Private Label Popularity Amid Inflationary Pressures
The Private Label Manufacturers Association (PLMA) has reported a significant increase in total U.S. store brand dollar sales, reaching $233 billion, up by $4 billion from 2022. This surge is attributed to consumers turning to attractively-priced private label goods amid rising costs of name brands due to persistent inflation. Our recent AMC Global consumer behavior study supports this claim, showing that 22% of shoppers have switched to store brands to save money in the face of inflation.
Sober Months are on the Rise… Along with Non-Alcoholic Beverage Options
As consumers become increasingly health-conscious and prioritize well-being—and participate in sober months like Dry January and Sober October—the demand for non-alcoholic options will likely continue to surge. This trend underscores the importance of offering diverse choices in the beverage industry.
What Consumers Want from Plant-Based Foods and Beverages
Taste, texture, flavor, smell, appearance – these are all elements plant-based food manufacturers have to take into account, especially when creating a meat-analogue. But it doesn’t end there, plant-based choices are also influenced by aspects of sustainability and dietary needs like allergen avoidance.
Navigating Inflation’s Impact with Consumer Research
Navigating Inflation’s Impact with Consumer Research AMC Global and OpinionRoute recently completed the second phase of inflation impact research, delving into consumer behavior amidst the ongoing inflationary climate in the marketplace. This ongoing study aims to shed light on how inflation continues to shape shopping habits, concerns and attitudes. This wave further expanded upon the […]
The Strategy of Sustainability
The Strategy of Sustainability Sustainability continues to be an increasingly important topic across all industries, including consumer packaged goods (CPG) and food and beverage. With both consumers and stakeholders demanding more responsible and environmentally friendly practices, it is essential to understand how to implement, innovate and communicate sustainability practices. (To learn more, check out our whitepaper on […]
Identifying and communicating ESG initiatives with target audiences
Identifying and communicating ESG initiatives with target audiences Do you consider a brand’s sustainability and environmental practices before making a purchase? It’s likely that you have, especially if you are part of the millennial or Gen Z cohorts. In fact, a brand’s ESG (‘Environmental, Social and Governance’) initiatives are growing in importance across the board […]
Accidentally in Love (with Qualitative MRX)
Accidentally in Love (with Qualitative MRX) Like many in the Market Research world, Ashley D’Annunzio found Market Research — and her talents for Qualitative — unexpectedly in college. It isn’t exactly a career that people seek out from a young age. But Ashley fell in love with the creativity, flexibility and innovative ways to connect […]
The Power of Partnerships: AMC Global Innovation Team
The Power of Partnerships: AMC Global Innovation Team Here at AMC Global, we believe in the power of partnerships to create the most effective insights. Recently, we shared why we are loud and proud about collaborating with partner experts. In light of this important aspect of the way we work, we created the AMC Global Innovation […]
Making Smart Decisions About Sustainable Packaging
Making Smart Decisions About Sustainable Packaging Case Study: Major CPG Manufacturer Uses Purchaser Follow-Up In a recent wave of our ongoing study with OpinionRoute, we found that 23% of Americans report that sustainable or environmentally-friendly packaging is “extremely important” to them, 39% report that it is “very important.” And brands are responding. According to PackHelp, sustainable packaging is becoming […]
