AMC Global at the Front End of Innovation (FEI) 2025
AMC Global will be at the Front End of Innovation (FEI) conference in Boston this May to connect with industry peers and discover the latest trends in consumer insights, AI-driven innovation, and strategies shared by leaders from companies like PepsiCo and Clorox.
AMC Global heads to the big Sweets & Snacks Expo 2025
Join AMC Global at the Sweets & Snacks Expo 2025 in Indianapolis! Don’t miss Erin Russeck’s session, “From Cart to Counter: Enhancing the Front-End Experience.” Gain insights on optimizing customer engagement, boosting sales, and navigating snacking industry trends.
Ensuring Data Integrity with Real Consumer Insights: What We Learned at IIEX NA
At IIEX NA 2025, we saw how AI and fraud detection are transforming market research. While these tools improve speed and accuracy, they aren’t enough on their own. AMC Global’s ResponseCash® PFU™ (Purchaser Follow-Up) offers a solution by connecting you with real consumers for authentic, actionable feedback, ensuring data quality and helping you make better business decisions.
We write for Prepared Foods about GLP-1 Impacts on Food & Beverage
In Prepared Foods, Lea Ben-Akiva discusses how GLP-1 medications like Ozempic and Wegovy are reshaping consumer food choices. With a shift toward healthier eating and functional foods, food brands have new opportunities to innovate with smaller portions and nutrient-rich options.
Get Ready for IIEX North America 2025!
IIEX North America 2025 in Washington D.C. will bring together professionals to explore the latest trends in market research, AI, data integrity, and consumer insights. Key sessions will cover topics like customer co-creation, protein consumption trends, and innovative shopper marketing strategies. The event promises valuable discussions and networking opportunities for brands, agencies, and insights providers.
New Consumer Study Finds Verified Product Reviews Are Key to Driving Decision-Making
A new study from AMC Global, a custom market research firm specializing in launch phase consumer insights, and OpinionRoute, a leader in insights process management, reveals that product reviews play a critical role in driving consumer purchasing decisions.
AMC Global’s New VerifiedViews™ Program Delivers Ratings & Reviews from Verified Purchasers at Product Launch
AMC Global, a custom market research firm specializing in launch phase consumer insights, is excited to announce its new VerifiedViews™ program—a powerful solution for generating ratings and reviews from authentic product purchasers. VerifiedViews works in tandem with the firm’s established ResponseCash® Purchaser Follow-Up (PFU™), which captures feedback as early as within the first week of a new product’s introduction.
AMC Global at The Quirks Event in Chicago
AMC Global will be attending The Quirks Event in Chicago, taking place April 1-3 at the Hyatt Regency O’Hare. The event brings together top market research professionals to share insights and explore the latest trends in consumer behavior, AI, and more. AMC Global is excited to participate in sessions, network with industry leaders, and connect with fellow professionals throughout the conference. Be sure to stop by and engage with AMC Global at this key event in the market research space.
Understanding Shopper Decision-Making
Understanding how shoppers make decisions—whether in-person or online—is crucial for brands to drive sales and build customer loyalty. Consumer behavior is complex, and various factors influence purchasing decisions, ranging from product reviews and claims to recommendations from friends and family, and even the packaging itsel
The Future of Launch Phase Consumer Research
Discover how AMC Global’s ResponseCash® PFU™ is transforming product launches with real-time consumer insights. Learn how brands can turn first impressions into strategic decisions, refine products and marketing, and stay ahead of the competition with authentic feedback from actual buyers—fast. Embrace the future of launch intelligence and make smarter decisions when it matters most.
