Welcome to our “Why I Love MR” Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.
As consumers become increasingly health-conscious and prioritize well-being—and participate in sober months like Dry January and Sober October—the demand for non-alcoholic options will likely continue to surge. This trend underscores the importance of offering diverse choices in the beverage industry.
Taste, texture, flavor, smell, appearance – these are all elements plant-based food manufacturers have to take into account, especially when creating a meat-analogue. But it doesn’t end there, plant-based choices are also influenced by aspects of sustainability and dietary needs like allergen avoidance.
Navigating Inflation’s Impact with Consumer Research AMC Global and OpinionRoute recently completed the second phase of inflation impact research, delving into consumer behavior amidst the ongoing inflationary climate in the marketplace. This ongoing study aims to shed light on how inflation continues to shape shopping habits, concerns and attitudes. This wave further expanded upon the […]
The Strategy of Sustainability Sustainability continues to be an increasingly important topic across all industries, including consumer packaged goods (CPG) and food and beverage. With both consumers and stakeholders demanding more responsible and environmentally friendly practices, it is essential to understand how to implement, innovate and communicate sustainability practices. (To learn more, check out our whitepaper on […]
Identifying and communicating ESG initiatives with target audiences Do you consider a brand’s sustainability and environmental practices before making a purchase? It’s likely that you have, especially if you are part of the millennial or Gen Z cohorts. In fact, a brand’s ESG (‘Environmental, Social and Governance’) initiatives are growing in importance across the board […]
Accidentally in Love (with Qualitative MRX) Like many in the Market Research world, Ashley D’Annunzio found Market Research — and her talents for Qualitative — unexpectedly in college. It isn’t exactly a career that people seek out from a young age. But Ashley fell in love with the creativity, flexibility and innovative ways to connect […]
The Power of Partnerships: AMC Global Innovation Team Here at AMC Global, we believe in the power of partnerships to create the most effective insights. Recently, we shared why we are loud and proud about collaborating with partner experts. In light of this important aspect of the way we work, we created the AMC Global Innovation […]
Making Smart Decisions About Sustainable Packaging Case Study: Major CPG Manufacturer Uses Purchaser Follow-Up In a recent wave of our ongoing study with OpinionRoute, we found that 23% of Americans report that sustainable or environmentally-friendly packaging is “extremely important” to them, 39% report that it is “very important.” And brands are responding. According to PackHelp, sustainable packaging is becoming […]
Product Launch Strategies for Holistic Consumer Insights Consumer product launches can be risky, and now this risk may be exacerbated by a number of new realities—including a consumer whose behaviors, attitudes and emotions are shifting from day to day. Smart brands seek a deep understanding of their target audience when developing and launching any new […]