CRC 2026 put the researcher back at the center

CRC 2026 put the researcher back at the center

AMC Global’s Lea Ben-Akiva attended the Insights Association’s Corporate Researchers Conference in Chicago, where storytelling, strategic thinking and research partnerships shared the agenda with AI and synthetic data. Here’s what the team heard at CRC 2026.

Following the consumer through CRC 2026

Following the consumer through CRC 2026

AMC Global’s Lea Ben-Akiva is heading to Chicago for the Insights Association’s Corporate Researchers Conference, September 15–17. See which sessions she’s prioritizing and why understanding consumer behavior remains central to this year’s agenda.