We write about Microplastics and Market Research for Packaging Strategies
Packaging Strategies recently featured an article by AMC Global’s Libby Mapes, “Battling Microplastics: How Market Research Can Guide Brands Toward Solutions and Meet New Regulations.” In her article, Libby examines how market research can assist food and beverage companies in navigating the complex landscape of new packaging regulations—particularly those emerging regulations and guidelines that are starting to address microplastics.
The Future of Insights Report: AI and the Human Touch in Market Research
As we’ve been discussing this year at AMC, the market research community is at a crucial turning point—with AI and research roles evolving quickly. The newly released “The Future of Insights” Report examines this emerging integration of AI into market research functions, and its growing capabilities. The report features insights from 15 industry leaders, and we will take a look at a couple of them here.
New Consumer Study on GLP-1 Weight Loss Medications
GLP-1 weight loss drugs are driving shifts in food choices, with users favoring smaller portions, functional foods, and nutrient-rich options like protein and fiber. AMC Global and OpinionRoute’s ne studies reveal key opportunities for brands.
Key Food and Beverage Trends to Watch in 2025
Looking ahead to 2025, Food Dive highlights food and beverage trends centered on sustainability, health, and innovation. Brands must adapt to these evolving consumer preferences to stay competitive in the market using the right consumer research approaches.
Gen Z’s Focus on Functional Benefits Is Shaping Industry Trends
Gen Z’s focus on functional benefits is driving industry trends, as their purchasing power grows and their preferences evolve. Valuing wellness and practicality, this generation seeks products that provide tangible health and wellness benefits, from functional foods and beverages to personal care items. To succeed in this market, businesses must understand Gen Z’s demands and leverage market research tools to develop products.
Amplifying Retail AI with Shopper Insights for The Win!
So what are some of the ways retailers are using AI, and how can we take advantage of merging the AI benefits with current consumer feedback for a holistic view? Some key areas where AI is transforming retailers include customer personalization and planogram optimization, as well as using in-store analytics to guide pricing and marketing strategies. Let’s take a look at these key areas, how AI is helping, and the role the right shopping research can play in getting it all right for the greatest success.
Back-to-School Shopping is Full Speed Ahead
Back-to-school shopping is off to an early start in 2024, with families and students already spending significantly on supplies, clothing and electronics despite lingering inflation concerns.
Why I Love Market Research Interview Series
Welcome to our “Why I Love MR” QA Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.
The Crucial Role of Consumer Insights in the Evolving FMCG Market
The FMCG industry is rebounding from recent disruptions by focusing on smart, targeted innovation and leveraging deep consumer insights to drive growth and meet evolving market demands. One way to do this is through AMC’s ResponseCash PFU solution.
Early Feedback for In-Market Success in the Alcohol Beverage Industry
AMC’s innovative ResponseCash® PFU™ (Purchaser Follow-Up) is a customizable solution that allows companies to evaluate every aspect of alcoholic beverage products at launch, from the taste to the packaging and shelf placement to the marketing and messaging.
