Amplifying Retail AI with Shopper Insights for The Win!
So what are some of the ways retailers are using AI, and how can we take advantage of merging the AI benefits with current consumer feedback for a holistic view? Some key areas where AI is transforming retailers include customer personalization and planogram optimization, as well as using in-store analytics to guide pricing and marketing strategies. Let’s take a look at these key areas, how AI is helping, and the role the right shopping research can play in getting it all right for the greatest success.
Back-to-School Shopping is Full Speed Ahead
Back-to-school shopping is off to an early start in 2024, with families and students already spending significantly on supplies, clothing and electronics despite lingering inflation concerns.
Why I Love Market Research Interview Series
Welcome to our “Why I Love MR” QA Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being interviewed and sharing why YOU love MR? Reach out to us.
The Crucial Role of Consumer Insights in the Evolving FMCG Market
The FMCG industry is rebounding from recent disruptions by focusing on smart, targeted innovation and leveraging deep consumer insights to drive growth and meet evolving market demands. One way to do this is through AMC’s ResponseCash PFU solution.
Early Feedback for In-Market Success in the Alcohol Beverage Industry
AMC’s innovative ResponseCash® PFU™ (Purchaser Follow-Up) is a customizable solution that allows companies to evaluate every aspect of alcoholic beverage products at launch, from the taste to the packaging and shelf placement to the marketing and messaging.
Gen Z’s Consumer Journey and Impact on Brand Marketing
Gen Z is changing marketing. They prefer personalized, genuine content on social media and in stores. Brands should align with Gen Z’s values and use influencers. Gen Z relies on social media for product info and values in-person shopping. Market research is key to understanding this generation!
AI is Shaping the Future of Insights
In our recent AMC Global Why I Love MR interviews, we ask the question: What do you feel are hot topics and cutting-edge innovations in the market research field today? Out of all the interviews we’ve conducted, it is not surprising that nearly all our participants have responded to this question with a singular answer: AI.
Gen Z’s Impact on Beverage Trends
Generation Z (born 1997-2010) is impacting the beverage industry in a big way, bringing with them unique habits and preferences that are reshaping the innovations, product development and the overall landscape.
Functional Beverages, Alternative Proteins, Food Labels and Digital Trends in 2024
The International Food Information Council (IFIC) has recently published its food trends forecast for 2024 in Food Insight, highlighting several areas in which we can expect to see growth and development in the coming year. Key areas identified include: a greater emphasis on how nutrition supports mental and emotional health, with a focus on supplements for women’s health, and foods and beverages promoting sleep, stress reduction, and mood.
It’s Time for Dry January: Why People Cut Back on Drinking Alcohol
In the latest wave of our ongoing consumer behavior study, we looked at the current and anticipated habits of people regarding alcohol consumption. We found consumers do have intentions to limit alcohol consumption in the New Year, with some participation in Dry January.
