Research from AMC Global and OpinionRoute shows GLP-1 users are seeking tailored food products, highlighting opportunities for food & beverage innovation
PRESS RELEASEGLP-1 Weight Loss Users Are Seeking Smaller Pack Sizes and Foods with Functional Benefits, according to new study from AMC Global and OpinionRoute
Understanding how to effectively grow and launch brands is an important part of succeeding in a competitive food and beverage landscape. Our very own Shira Horn, EVP of Corporate Strategy & Innovation here at AMC Global, takes on this topic in a recent episode of the ContenderCast podcast, hosted by Justin Honaman.
Recently, we were published in Progressive Grocer talking about the rise of GLP-1 weight loss drugs and how this is impacting the food and beverage space. The article, “Embracing the Ozempic Boom: How Food and Beverage Companies Need to Adapt” was penned by our very own Shira Horn, EVP here at AMC Global, and she […]
Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being […]
Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being […]
Our President and CEO Ken Roshkoff recently wrote for Quirk’s magazine on using consumer insights to achieve the greatest ROI for sampling programs and event marketing initiatives in “Capturing consumer insights: FMCG product sampling and event marketing.”
Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being […]
We are looking forward to joining The Quirk’s Event in New York next week! Look for our EVP of Growth and Innovation, Lea Ben-Akiva, at the conference. For more than 35 years, Quirk’s has been promoting the value of market research and customer insights across industries, offering a wide variety of resources—and putting on the […]
Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being […]
We are headed to Chicago next week for the highly anticipated Art & Science of Innovation Conference from ESOMAR, taking place at the Swissotel Chicago June 16-18. We are looking forward to discussions on the latest in AI-driven market research, innovative methodologies and sustainable strategies for global brands. The event will also highlight emerging talent […]
Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being […]
Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being […]
Reaching Gen Z audiences is becoming more and more important as this generation grows into their earning and buying power—but when doing market research they require a different approach to get the best insights. Recently our VP of Strategy and Insights, Emily Trentacosta, was published in Research World magazine talking about Gen Z and research. […]
Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being […]
Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being […]
Welcome to our "Why I Love MR" Q&A Series! We have talked with both internal AMC Staff and some of our clients, so keep an eye out for fun interviews coming up exploring all the reasons why those of us who work in market research are so passionate about what we do! Interested in being […]
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