AMC Global Conducts Multi-Phase Consumer Research to Support Egglife Foods’ Expansion into the Pasta Category

Study validates consumer demand for high-protein, low-carb pasta alternative made from eggs

PRESS RELEASE

AMC Global, a custom market research firm specializing in launch phase consumer insights, has released a new case study detailing its recent work with Egglife® Foods to explore consumer demand for a better-for-you pasta alternative. The multi-phase research effort supported Egglife’s development of a high-protein, low-carb pasta made from eggs, aligning with the brand’s mission to transform traditionally flour-based foods into nutritious, delicious options.

Egglife Foods, best known for its protein-packed egglife® wraps, used the research results to enter the pasta category with an innovative new offering, egglife POWER PASTA™. To guide product development and assess market viability, AMC Global worked with the Egglife team to conduct a comprehensive three-phase study combining qualitative and quantitative research methods. The new case study outlines how insights from this research shaped key decisions around product formulation, positioning, and launch planning.

“Launching into a new category requires more than a good idea, it takes deep consumer understanding,” said Miriam Konz, EVP at AMC Global. “Our research approach helped Egglife uncover unmet needs in the pasta space and identify the attributes most likely to drive trial and adoption.”

The three-phase study included:

• Online qualitative bulletin boards to explore current pasta habits, perceptions of better-for-you options, and consumer ideals.
• A national quantitative survey to measure appeal and purchase intent across general consumers and egglife’s existing audience.
• In-person cooking groups to observe real-time product interaction and gather feedback on preparation, flavor, and satisfaction.

The research confirmed strong consumer interest in a pasta alternative that aligns with health goals without compromising on taste. Insights from the study informed key aspects of product development and product launch strategy, including packaging, preparation instructions, and positioning.

“AMC Global’s research helped us validate our vision and refine the product based on real consumer feedback,” said Andrea Schwenk, Chief Marketing Officer at Egglife Foods. “We’re excited by the opportunity to deliver something truly new and needed in the refrigerated pasta aisle, empowering consumers to make any night pasta night.”

Access the case study here: https://hubs.ly/Q03xQ-FK0