This March 3-6, AMC Global President Ken Roshkoff will be on the ground in Anaheim for the Natural Products Expo West conference, one of the biggest and most influential gatherings for the food and beverage industry. With thousands of brands, retailers and investors in one place, the scale of this show is pretty incredible! Multiple halls are packed with emerging brands, education sessions fill to capacity and meetings run nonstop from morning to evening.
While in Anaheim, Ken will be sitting in on sessions about where categories are headed, walking the expo floor to see what’s actually breaking through and spending time with teams who are gearing up for retail launches, resets or broader distribution. We’re especially interested in connecting with companies that want real feedback from actual purchasers after products hit the shelf, brands investing in shopper marketing who need proof it’s working and teams that want to scale with fewer unknowns. We know a great product is only part of the story. What really matters is what happens after someone buys it and uses it at home.
That’s exactly the kind of conversation we’ll be having at the show. Once the booth traffic dies down and the orders start coming in, the real question is: what are purchasers actually saying and doing? We’ll be talking about how brands can capture verified, in-market feedback quickly and tie it directly to retail performance. ResponseCash® PFU™ and VerifiedViews™ are built for that moment, helping teams see what’s working, what needs adjustment and where to focus next.
AMC Global’s ResponseCash® Purchaser Follow-Up (PFU™) solution is designed for this stage of growth.
Through on-pack or in-pack invitations, PFU™ captures feedback from verified purchasers immediately after purchase. That means brands can move beyond anecdotal feedback and gather structured, in-market insight from confirmed buyers.
For natural and emerging brands, PFU™ helps answer:
As distribution expands, this kind of purchaser-verified insight strengthens retailer conversations and supports smarter next steps.
VerifiedViews™ follows every PFU program and enables brands to organically capture verified purchaser ratings and reviews that can be syndicated to retail sites and leveraged on PDPs.
Why this matters?:
Expo West is always a bit of a whirlwind, but that’s part of what makes it valuable. It’s where big ideas meet real retail plans. If you’ll be there and want to talk about how to get clearer, purchaser-level insight once your product hits the shelf, Ken would be glad to connect. Looking forward to seeing what brands are bringing to the table this year!
