The Front End of Innovation (FEI) conference is where innovation leaders and corporate change-makers come together to tackle real-world challenges and push the boundaries of what’s possible in market research and innovation. AMC Global’s Lea Ben-Akiva is looking forward to attending FEI, taking place at the Omni Boston Hotel at the Seaport, May 19-21.
FEI is not just another conference—it’s a hands-on, fast-paced experience where attendees experiment with new ideas and leave with actionable solutions that can immediately impact their work. We are excited to dive into this immersive environment, to explore the latest trends in consumer insights, emerging technologies, and data-driven innovation strategies.
Look for Lea both at the myriad networking receptions and lunches, on the expo floor, but also throughout the conference tracks. She is also planning to dig into expanding knowledge at several key sessions through the conference. On Monday, May 19, it looks like one session not to miss is “Engaging, Deliberate, Rapid Prototyping,” where a team from Welch’s will discuss best practices for rapidly prototyping innovations and engaging consumers in the development process. Later that day, “Evolution of the New: A Transformation Journey” with PepsiCo will focus on the company’s transformative journey and how they’re rethinking innovation in a rapidly changing landscape.
On Tuesday, May 20, “From Insight to Impact: How AI & People are Transforming Innovation at Clorox” will explore how Clorox is integrating AI with human insights to fuel innovation, showcasing the intersection of technology and human intelligence to drive business growth. And in “Driving Systemic Change: The Playbook to Reignite a Culture of Innovation and Transform a Business,” Schreiber Foods will share strategies for fostering a culture of innovation and driving business transformation.
The conference wraps on Wednesday with sessions like “The Innovation Lab: Creating, Cultivating, and Scaling Consumer-Centric Innovations” from Nokia, “Mind and the Machine: Solving Real Business Challenges with Collective Intelligence (HI+AI)” from Google.
As AMC Global heads into FEI USA 2025, Lea Ben-Akiva is excited to dive into the action and explore all the hands-on experiences the conference has to offer. It’s a great opportunity to learn from the best, connect with others in the industry, and bring back fresh ideas that can make a real impact. With so many engaging sessions and innovative talks lined up, it’s sure to be a valuable time for everyone attending. You can reach out to Lea directly to meet up, or schedule time to catch-up on her key takeaways after the conference!
