The Quirk’s Event New York 2025 is nearly here, and we’re excited to be back again at this summer-in-the-city show. AMC Global’s Lea Ben-Akiva will be there, ready to join the conversations shaping the future of insights, innovation, and consumer connection. If you’re attending, be sure to say hello; she’d love to talk to you about how we’re helping brands capture launch-phase insights, build stronger products, and drive smarter decisions.
Have you checked out the speaker line-up for the conference? A few sessions have already caught our eye, like the Church & Dwight session titled “A modern approach to brand health tracking.” They’ll be exploring new ways to keep a pulse on evolving brand perceptions. And large food and beverage manufacturer, Nestle, will be sharing “Innovation done right: Blending global expertise with a start-up mind-set,” where they talk about how a large organization can remain agile. They’ll be discussing their approach to combining structure with entrepreneurial thinking—this topic seems like it could be closely aligned with our own work supporting nimble, insight-fueled product launches for large food and beverage companies.
Speaking of large food companies, Mondelez will explore how to connect media exposure with actual purchase behavior in “Elevating and connecting insights from media to shelf.” It looks like they will be offering real-world strategies to optimize marketing ROI and turn consumer insights into in-store and online results in their session.
Egglife CMO Andrea Schwenk will take the stage on Thursday, July 24 from 3:45 to 4:15 pm in Room 2 to share how the brand partnered with AMC Global to explore consumer demand for a new better-for-you pasta made from eggs. Through a three-phase research approach—including online qualitative work, a national survey, and in-person cooking sessions—the team uncovered key insights around taste, texture, and nutrition that helped shape product development. The session will highlight how real consumer feedback validated the concept and revealed a clear opportunity in the alternative pasta space. Can’t attend? Download the full case study to see how the research unfolded and what it means for food innovation.
While there are more great sessions than we can list here, the true core of Quirk’s New York is the multiple networking opportunities to reconnect, network, and unwind with fellow insights professionals. The week kicks off on July 22 with the Women in Research (WIRe) pre-show reception, followed by the always-popular Research Club party. After the first full day of the show, Cocktails with Quirks is followed by the big Opening Night Party to keep the conversations going. And before heading home, the Quirk’s Happy Hour will wrap things up with one last round of inspiring networking.
Whether you’re heading to sessions, exploring the exhibit floor, or making the most of the networking opportunities, Quirk’s New York is the perfect place to discover new ideas and reconnect with industry peers. Want to chat with Lea while you’re there? Reach out and we’ll set up a time.
