As the Sweets & Snacks Expo 2025 kicks off in Indianapolis next week, the stage is set for some exciting conversations that are bound to shape the future of the snacking industry. This year’s event, happening May 13-15, promises to deliver fresh insights, emerging trends, and innovative strategies, making it a must-attend for professionals in the sweets, snacks, and confectionery sectors. Our CRO Erin Russeck will be at the show, checking out the show floor, attending sessions, and speaking on May 13.
The expo hall looks like it will be hopping with industry giants like General Mills, The Hershey Company, Mars Wrigley, Mondelez International, Nestlé, The J.M. Smucker Company, along with many other unique companies and start-ups. A walk through the hall is sure be full of the latest innovations and products—a lots of samples! This is a unique opportunity to see firsthand how top and up-and-coming brands are adapting to consumer trends and transforming the snacking landscape—an ideal environment for networking, discovering emerging brands, and connecting with key players across the industry.
And there is an impressive line-up of talks to help deepen understanding of key industry dynamics. We’ve got our eye on sessions like “Winning with Wellness: How Consumers are Shaping the Future of Snacking”, where experts discuss the growing demand for healthier snacks and how brands can leverage this trend to drive growth. Another key session is “The Power of Personalization: Engaging the Modern Consumer”, focusing on how personalized products and experiences are reshaping consumer behavior and the ways brands engage with their audiences.
But one session you won’t want to miss is “From Cart to Counter: Enhancing the Front-End Experience” with AMC Global’s Chief Research Officer Erin Russeck, along with Mindy Asper from Impulse Marketing, and Sue Toy from the Association for Retail and Consumer Professionals. Mark your calendars for May 13 at 2pm on the Blue Stage.
In this session, Erin and her co-presenters will explore the importance of optimizing the front-end experience in the snacking industry. With consumer expectations rapidly evolving, how brands engage with customers at the point of purchase has become more crucial than ever. Erin’s insights will focus on how companies can enhance the front-end experience, using data-driven strategies and consumer insights to better align product offerings, packaging, and overall customer engagement. Attendees will walk away with actionable strategies to enhance their in-store presence, boost customer loyalty, and improve sales by creating an engaging, seamless shopping experience. Erin’s talk promises to offer fresh perspectives on driving conversions and fostering long-term consumer relationships in a highly competitive market.
Whether you’re a seasoned player or a newcomer, the Sweets & Snacks Expo is the perfect platform to gain cutting-edge knowledge, network with industry leaders, and discover the latest products shaping the future of snacking. Be sure to attend Erin’s session to learn how you can transform the consumer journey—from cart to counter—into a more meaningful and profitable experience. Reach out to Erin to learn more!
