2025 flew by, and we didn’t slow down for a second! At AMC Global, we partnered with brands across food, beverage, personal care, wellness, entertainment, and emerging CPG categories to uncover what truly drives consumer choice and fuels winning launches. ResponseCash® Purchaser Follow-up programs played a central role throughout the year, delivering rapid in-market learning on packaging, pricing, positioning, activation performance, and shopper missions, exactly when teams needed them the most.
In 2025, we got the chance to partner with so many great companies! We worked with Ceva to understand how veterinarians approach product recommendations 🐶, and with MJN to uncover what matters most to moms choosing specialized infant formula 👶. And, yes, we were very happy to run a taste test for a new RTD canned cocktail from a fast-rising distillery 🥃!
But that’s not all we were up to…
The AMC Global team shared perspectives across the market research industry and beyond, with work featured in Packaging Strategies on navigating new regulatory requirements, and Prepared Foods highlighting insights from our GLP-1 study and the rapid shift toward natural colors in product development. Greenbook published our guidance on using real buyer insights to drive faster, smarter launch decisions, while the American Marketing Association highlighted our perspective on the role of verified reviews in shaping purchase decisions and strengthening brand trust.
A busy 2025 conference year kicked off with AMC Global’s VP of Qual, Ashley D’Annunzio, joining a Women in Research and Insights Career Network panel at the QRCA Annual Conference. Our CRO, Erin Russeck, spoke with clients at both the Category Management Association Conference and the Sweets and Snacks Expo, adding practical guidance on consumer behavior and launch strategy—with the bonus of getting to try some rad new snacks! At Quirk’s New York, our client from egglife joined us to bring the brand-side perspective to the stage. Along the way, we also took part in Front End of Innovation, Quirk’s Chicago, and IIEX North America, before closing out the year at a high-energy TMRE 2025, diving into conversations shaping the next era of insights.
Also with our client egglife, we published a case study that outlines how a three-phase research program informed the brand’s exploration of an egg-based pasta, and guided product development and marketing strategy along the way. The case study highlights the insights uncovered and the opportunities identified in the better-for-you pasta space, as well as digging into this effective research approach.
In 2025, we launched VerifiedViews™, bringing authenticated consumer reviews directly into the product development and launch process. The service brings authenticated consumer reviews directly into the product development and launch process, and gives teams an effective way to capture purchase-verified feedback, assess real-world reactions, and understand how products perform once they’re in consumers’ hands—bridging early-stage research with in-market reality.
We expanded ResponseCash® PFU™ with AI-moderated purchaser video interviews. This adds qualitative depth to early PFU learning, with automated transcription, coding and sentiment scoring delivered alongside purchaser video clips and quotes.
Throughout the year, we shared practical, actionable guidance on topics shaping brand and category decisions. We examined everything from consumer centricity to 2025 food trends to shifts in the non-alcoholic beverage market. We took a look at trust in online reviews, behavioral cues that drive shopper decision-making at shelf, and much more! We’re always focused on delivering insights that are clear, relevant, and grounded in how consumers actually behave.
